About the role
ABOUT THE ROLE
Lead marketing strategy and execution for a two-sided European marketplace connecting companies with fractional C-suite executives. This fractional opportunity, with a potential co-founder option, will shape the brand and growth engine for an emerging professional services category.
WHAT YOU'LL DO
- Develop go-to-market strategy and positioning for companies seeking fractional leaders and executives exploring fractional work.
- Build thought leadership and market credibility for the fractional C-suite model.
- Acquire and onboard companies through targeted outreach and conversion strategies.
- Recruit and onboard senior leaders who want fractional engagements.
- Drive growth through word-of-mouth, community building, and trust-based marketing.
- Plan and oversee marketing channels, content strategy, and community activities.
WHAT WE'RE LOOKING FOR
- At least 5 years of marketing leadership experience building and executing go-to-market strategies for B2B platforms, marketplaces, or emerging categories.
- Demonstrated results in demand generation and user acquisition for two-sided or network-effect businesses.
- Strong experience with positioning, brand strategy, thought leadership, and establishing credibility in emerging markets.
- Experience building communities as a growth lever and using word-of-mouth and trust-based marketing.
- Ability to manage multiple channels and content initiatives in an early-stage, high-ambiguity environment.
- Experience recruiting and onboarding talent or other supply-side users is valuable.
- Familiarity with European markets and professional services is beneficial.
COMPENSATION & BENEFITS
Base salary range: $70,000 to $500,000 USD annually. Visa sponsorship is not available. A potential co-founder option is part of the opportunity.
LOCATION
On-site in Austria.
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