About the role
ROLE OVERVIEW
We are looking for a hands-on Marketing Manager to own and execute Spector.ai http://Spector.ai’s marketing function end to end. This is a full-stack marketing role: you will set the strategy and then roll up your sleeves to deliver it across the website, content, social, events, webinars, and founder/leadership visibility. Every marketing activity you run will be measured against one north-star outcome: generating qualified sales leads for our pipeline. You will work closely with and report to the Chief Commercial Officer to build a repeatable, data-driven demand-generation machine for an industrial, technical buyer.
This is a remote, India-based role with periodic travel for conferences, events, and client meetings.
KEY RESPONSIBILITIES
MARKETING STRATEGY & PLANNING
• Define and own the overall marketing strategy, annual plan, and quarterly priorities aligned to revenue and lead-generation goals.
• Build and manage the marketing channel mix, and calendar; and track ROI .
• Define target segments, buyer personas, and positioning/messaging for an industrial, technical audience.
WEBSITE
• Own the company website — continuously enhance content, structure, UX, and conversion paths to capture and convert demand.
• Lead SEO strategy and execution: keyword research, on-page optimization, technical SEO, and content built to rank and drive inbound leads.
• Implement and monitor analytics, tracking, and lead-capture (forms, landing pages, CTAs) to measure and improve performance.
SOCIAL MEDIA
• Develop the social media strategy across LinkedIn and other relevant B2B/industrial channels.
• Execute and maintain a consistent content calendar — create, schedule, publish, engage, and report.
• Grow audience, engagement, and inbound interest that feeds the sales pipeline.
CONFERENCES & EVENTS
• Plan and execute Spector.ai http://Spector.ai’s presence at industry conferences, trade shows, and events — logistics, booth/collateral, speaking slots, and sponsorships.
• Pre-event: coordinate targeted outreach and schedule qualified client/prospect meetings to maximize pipeline from each event.
• Post-event: drive timely follow-up and post-event client meetings to convert conversations into opportunities, in partnership with sales.
WEBINARS & PODCASTS
• Plan, produce, and execute webinars and podcasts — from topic and speaker selection to promotion, hosting, and post-event nurture.
• Repurpose webinar/podcast content across channels to extend reach and generate leads.
FOUNDERS & LEADERSHIP MARKETING
• Build the personal brand and thought-leadership presence of the founders and leadership team (LinkedIn content, speaking, bylines, PR).
• Position leadership as credible voices in industrial AI to open doors, build trust, and create inbound demand.
LEAD GENERATION
• Ensure every marketing initiative is designed, measured, and optimized to generate qualified sales leads and pipeline.
• Partner with sales on lead handoff, qualification, and reporting.
REQUIREMENTS
- Experience: Minimum 5 years in B2B marketing, with a strong demand-generation / leadgeneration track record.
- Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Domain: Experience marketing software/technology products, with a focus on industrial sectors (e.g., oil & gas, chemicals, energy/utilities, and manufacturing).
- Full-stack execution: Demonstrated ability to both set strategy and personally execute across website, SEO, social, events, and webinars.
- Digital & SEO: Hands-on with SEO, website CMS, marketing analytics, and lead-capture tooling.
- Events: Proven experience planning and running conferences/events, including pre- and post-event client engagement.
- AI fluency: Well-versed in using AI tools and agents (e.g., Claude) to create marketing materials — collateral, sales decks, messaging, and content — faster and at higher quality.
- Communication: Excellent written and verbal English; able to translate complex, technical topics into clear buyer-facing messaging.
WHY JOIN US
- Own marketing end to end and build the function from the ground up.
- Work directly with the co-founders and sales leadership on a product solving real, highvalue problems for global industrial industry in a fast-moving, venture-backed startup where your work translates directly into revenue.
ABOUT SPECTOR.AI http://Spector.ai
Spector.ai http://Spector.ai is transforming industrial reliability and performance through intelligent, AI-driven agents that help plant operators and engineers diagnose failures & inefficiencies, prevent downtime, and maximize performance. With deep IP in foundational agents, machine-specific knowledge graphs, predictive diagnostics, and performance twin-driven optimization, we serve sectors including oil & gas, chemicals, power, and manufacturing. We are a fast-growing, venture-backed startup operating at the intersection of deep technology and the industrial world. As we scale, we are building a marketing engine that turns our differentiated technology into qualified sales pipeline.
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