About the role
About almentor: We are the leading Video-Learning Platform in Arabic! Established in 2016, we produced over 1000 online courses for individuals, corporations, and government entities across Egypt and the Gulf. Our platform is a hub of knowledge, fostering lifelong learning and growth for individuals around the globe. We are a purpose-driven team. Our most important asset is an intellectual team that can innovate and execute. It’s what moves us forward!
Our Mission: 🚀 almentor is on a mission to increase accessibility to affordable quality education for Arabic-speaking communities and a Goal to serve 10 million learners in MENA
As the Senior Performance Marketing Specialist, you will:
- Create performance marketing campaigns on different online marketing channels ( e.g.: Meta, Google, Tiktok, SnapChat ) - Set and regularly identify performance marketing parameters needed in order to optimize and modify marketing campaigns - Implement the marketing brand and persona strategy and convert this plan into reality on various online platforms. - Day-to-day management and modification of the performance marketing in order to increase the marketing campaign effectiveness - Liaise with Content & Marketing team to produce designs and campaign content aligned with the performance marketing analysis. - Ensure proper implementation of performance marketing process to achieve the target goals ( e.g.: more subscriptions, more app installs, more customer retention..etc....) - Manage an across test and learn strategy traffic to drive insight into campaign traffic, brand and users needs - Ensure continuous alignment with marketing team pre, during & post marketing campaign - Drive the installation of the mentor App to drive engagement with users and customers - Highlight all variables and specifications to optimize online marketing campaigns ( e.g.: target audiences, bidding tactics, consumer habits…etc.) to increase conversions - Extract data from ad accounts on daily basis and execute data input on shared dashboards where all the team can share insights. - Use external tools like Google Analytics and internal resources and extracted internal reports to track users’ behavior and conversions and provide action plan. - Proficient in implementing SEO best practices to enhance website visibility and organic search rankings
The ideal candidate will have:
- Bachelor's Degree in Marketing/Media or any related field - 3+ years experience in (Performance Marketing – Media Buying - Growth Marketing) - Excellent command of Arabic and English. - Good organization and planning skills. - Creative and good writing skills. - Up to date with the latest trends and best practices in online marketing and measurement.
Why join us?
- Competitive salary packages - Flexible work arrangements - Family Medical insurance - Access to a wide range of courses on our platform
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