About the role
About SmartCodes
SmartCodes is a leading pan-African hybrid marketing agency delivering creative innovation, media planning and buying, experiential activations, public relations, and integrated 360° campaigns. We forge new paths where technology meets consumer insight.
Key Responsibilities
1. Visual & Creative Leadership
- Lead the visual strategy and artistic direction for key client accounts and new business pitches. - Develop compelling visual concepts, campaigns, and brand systems that align with client objectives and creative briefs. - Oversee the end-to-end visual execution across all media—print, digital, social, video, experiential, and motion. - Ensure all creative outputs are innovative, brand-consistent, and of the highest quality.
2. Team Mentorship & Development
- Mentor, coach, and inspire a team of designers, illustrators, and visual artists. - Foster a collaborative, creative, and high-performance team culture. - Conduct regular creative reviews, provide constructive feedback, and facilitate skill development. - Identify training needs and organize workshops to elevate the team’s technical and conceptual abilities.
3. Client & Stakeholder Engagement
- Act as a key visual lead in client presentations, articulating creative rationale and strategic vision. - Build strong, trust-based relationships with clients and internal stakeholders. - Collaborate with Creative Directors, Strategists, and Account Leads to ensure creative alignment and client satisfaction. - Present and defend creative work with confidence and clarity.
4. Project Oversight & Quality Assurance
- Oversee multiple projects from concept to delivery, ensuring they are on time, on budget, and on brand. - Implement and enforce rigorous quality control processes for all visual deliverables. - Manage resource allocation, workflow, and timelines in collaboration with project management teams. - Troubleshoot creative and production challenges proactively.
5. Business & Creative Strategy
- Contribute to the creative vision and strategic direction of the agency. - Support new business efforts by leading visual concepting and pitch development. - Drive creative innovation that supports client growth and agency reputation. - Stay informed on industry trends, competitor activity, and emerging visual technologies.
6. Operational Excellence
- Optimize design workflows, tools, and processes to improve efficiency and output quality. - Manage the visual asset library and ensure brand consistency across all touchpoints. - Uphold compliance with brand guidelines, legal standards, and accessibility requirements.
Performance Expectations & KPIs
- Achieve a client satisfaction score of 4.7/5 or higher on visual deliverables. - Ensure 95%+ of projects are delivered on time and within budget. - Lead visual contributions to at least 3 new business wins per year. - Mentor and develop 4+ team members into more senior roles within 18 months. - Secure regional or industry award recognition annually for visual excellence. - Maintain 100% brand consistency across supervised projects.
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