About the role
Job Responsibilities:
Communication Strategy: • Develop and implement communication plans tailored to clients' e-commerce goals and target audiences. • Stay abreast of e-commerce industry trends, technological advancements, and competitor strategies. • Collaborate closely with cross-functional teams to ensure consistent messaging and branding across various e-commerce channels.
Short Video Production: • Conceptualize, script, and coordinate to produce short videos that showcase our clients' products and services. • Collaborate with the creative team to ensure the video content is aligned with the client's brand and product offerings. • Optimize videos for various e-commerce platforms, ensuring they drive engagement and conversions.
Live Streaming Marketing: • Plan and coordinate to execute live streaming campaigns on e-commerce platforms and social platforms to engage with our client's target audiences in real-time. • Monitor live streams and media plan (if any) to optimize product visibility and conversion rates. • Analyze live streaming performance data and adjust strategies for maximum ROI.
Influencer and Affiliate Management: • Develop and manage influencer and affiliate marketing programs tailored to drive awareness, traffic, and sales for our e-commerce clients. • Identify and establish relationships with influential figures in e-commerce platforms and social platforms. • Coordinate with influencer and affiliate partners to promote our clients' campaigns effectively.
Reports • Track and report weekly or monthly on all activities, in all metrics including the impact of influencer collaborations on e-commerce sales and brand recognition, making data-driven adjustments to optimize program effectiveness.
Administrative • Create accurate quotations, and invoices for marketing team products/services. • Monitor outstanding debts and follow up with clients for timely payments. • Assist in payment collection and send payment reminders. • Organize legal documents (e.g., vendor agreements, NDAs). • Maintain a filing system for physical and digital records.
Key Requirements: • Bachelor’s degree in Marketing, Communications, or a related field. • Minimum of 2 years of experience in Influencer Marketing or KOL Management. • Strong understanding of influencer marketing, KOL engagement, and social media trends. • Creative mindset to develop engaging and compelling video content. • Excellent communication and coordination skills. • Ability to analyze data and generate performance reports. • Proficiency in Microsoft Office, Google Sheets, and Google Slides. • Creative and adaptable mindset with a flexible approach to work. • Detail-oriented and well-organized in managing multiple projects. • Passionate about skincare and beauty trends.
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