About the role
Job purpose
The Media Planning & Strategy Manager is a key role focused on driving Sustainable Growth for our brand partners. You will be responsible for architecting media strategies that not only deliver top-line revenue but also maintain healthy Profitability. By balancing aggressive scaling with financial efficiency, you will ensure long-term business success in the competitive ecommerce landscape.
Job Responsibilities: • Growth & Profitability Strategy: Develop and execute full-funnel media plans that maximize revenue while optimizing the cost of acquisition to ensure bottom-line profitability. • Sustainable Budget Management: Lead the allocation and forecasting of media investments to ensure consistent and sustainable growth across all digital channels. • Financial Performance Tracking: Monitor and analyze media investment efficiency (ROAS/ROI) to ensure all campaigns meet the brand's financial health standards. • Data-Driven Optimization: Use analytical thinking to translate complex data into actionable insights, improving campaign performance and investment returns. • Marketplace & Social Mastery: Oversee strategic media execution across Google, Meta, TikTok, and Marketplaces (Shopee, Lazada) to capture growth opportunities. • Leadership & Mentorship: Lead and develop the team's technical and soft skills, fostering a result-oriented culture that delivers "WOW" service to clients.
Key Requirements • 5-8 years of experience in Media Planning or Digital Strategy, with a strong focus on Growth and Profitability. • Financial Acumen: Excellent ability to manage large-scale budgets and understand the business impact of media spending. • Analytical Thinking: Proven expertise in data modeling (Excel, GA4) to drive strategic decisions and sustainable outcomes. • Result Oriented: A high level of accountability and a track record of meeting or exceeding commercial KPIs. • Strategic Communication: Strong presentation skills in English and Thai, capable of influencing senior stakeholders. • Ecommerce Expertise: Deep understanding of the SEA digital ecosystem and how media drives sustainable sales growth
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