About the role
Freelance Creative Strategist / Copywriter
Role Summary
Big ideas. Sharp copy. Creative that moves. Alpha Lion is building a network of freelance Creative Strategists and Copywriters who know how to turn customer insight into performance creative that wins. You’ll research audiences, uncover compelling angles, write scroll-stopping concepts and scripts, and use real results to make the next idea stronger. This is a remote freelance opportunity with the potential to grow into a longer-term or full-time role based on performance, business needs, and mutual fit. This posting supports an ongoing talent pool, so project timing and weekly hours may vary.
What You’ll Do • Turn customer research, market signals, competitor activity, and performance data into original creative concepts. • Develop sharp angles, hooks, scripts, briefs, and ad copy for paid-social creative. • Build concepts around customer awareness, motivations, objections, and the language people actually use. • Partner with editors, designers, creators, and media buyers to bring ideas from brief to finished asset. • Review creative performance and explain why an ad won, lost, or deserves another iteration. • Transform winning ideas into thoughtful new tests without simply producing surface-level variations. • Manage your assignments independently, communicate clearly, and deliver polished work on schedule. • Help Alpha Lion build a faster, smarter, more repeatable creative-testing engine.
What Success Looks Like • Your concepts are grounded in clear customer insight and a defensible testing hypothesis. • Briefs and scripts reach production on time and require minimal clarification. • Creative partners describe your direction and feedback as clear, decisive, and useful. • Performance learnings consistently inform stronger concepts and iterations. • You demonstrate the judgment, reliability, and results needed for expanded assignments or a potential full-time opportunity.
What You Bring • Demonstrated experience in DTC/eCommerce creative strategy, direct-response copywriting, or both. • A portfolio featuring paid-social concepts, scripts, briefs, or copy that you personally helped create. • A strong understanding of customer research, consumer psychology, awareness levels, hooks, angles, and creative testing. • The ability to connect creative decisions to performance—not just personal taste. • Experience collaborating with video editors, designers, creators, or media-buying teams. • Clear written communication, dependable follow-through, and comfort working independently in a remote environment. • Familiarity with Meta performance creative; experience with TikTok, YouTube, VSLs, UGC, health, wellness, supplements, or fitness is a plus. • Openness to beginning with freelance assignments and, where there is mutual fit, exploring a longer-term or full-time opportunity.
Text as published by Alphalion. We don't edit postings; apply and ask questions on the employer's site.