About the role
Job description： • Support development of marketing plans for brand & product campaigns. • Partner with global team for campaign adoption and execution. • Support CN insights work, consumer survey, brand strategy, and all marketing campaign execution. • Support marketing roadmap and calendar to orchestrate CN brand & consumer journey • Partner with cross functional teams, including Retail, Marketplace, E-com and Partnerships, to ensure brand right communication across all channels that resonates with CN consumers to achieve brand and business success. • Develop creative brief to ensure local relevant assets, collaborating with creative PM & creative partners. • Support retail / PR event for store opening moment and promotions, and in-store brand communication and campaign integration. • Support corporate and brand campaign PR execution, collaborating with PR agency and global marketing team.
Qualifications • 3-5 years of experience in brand marketing. • Strong analytical and problem-solving skills. • Excellent communication and teamwork abilities, with experience working across global teams. • Experience in fashion, lifestyle, or luxury brands preferred.
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