About the role
Why Housecall Pro?
Help us build solutions that build better lives. At Housecall Pro, we show up to work every day to make a difference for real people: the home service professionals that support America’s 100 million homes. We’re all about the Pro, and dedicate our days to helping them streamline operations, scale their businesses, and—ultimately—save time so they can be with their families and live well.
While our headquarters are based in Denver, Colorado, our team spans the globe, with teammates across Brazil, Poland, the Philippines, Mexico, and beyond. We care deeply about our customers and foster a culture where our company, people and Pros grow and succeed together—no matter where they’re based. Leadership is as focused on growing team members’ careers as they expect their teams to be on creating solutions for Pros.
We also offer: • A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k) • Paid holidays and flexible, take-it-as-you-need-it paid time off • Equity in a rapidly growing startup backed by top-tier VCs • Monthly tech reimbursements • A culture built on innovation that values big ideas, no matter where they come from
Role Overview
As a Senior Product Marketing Manager focused on Voice of Customer (VoC) and Competitive Intelligence, you are our expert on the home services market and our Pros. You understand their pain points, how the market is shifting, and where we win and lose against competitors. You combine data from many sources, including call transcripts, community conversations, surveys and NPS, win/loss and churn data, and competitive intelligence, into a clear, always-on view of the market. You then turn that view into evidence that shapes our positioning, packaging, and product strategy. You thrive in cross-functional environments, working with marketing, product, sales, customer success, and executive leadership to surface signals early and make sure they lead to action. You feel at home in messy data and know how to turn it into a recommendation people act on.
Our team is passionate, empathetic, hard working, and above all else focused on improving the lives of our service professionals (our Pros). Their success is our success.
What you do each day: • Build and run an always-on market and customer intelligence engine that consolidates call transcripts, community feedback, survey and NPS data, win/loss and churn signals, and competitive intel into one clean, consistently tagged source of truth • Triangulate across sources to build the business case for action, such as connecting what we hear in lost deals to retention patterns in the same segment, and looking to adjacent software categories for proven solutions • Own and continuously refine our personas and segmentation, including sub-personas and sub-segments, as the market evolves • Track competitors’ positioning, pricing, packaging, and product moves, and turn them into battle cards and clear recommendations • Proactively surface signals and recommendations to marketing, product, sales, and executive leadership, packaged so they land on a roadmap or shape our messaging • Serve as the go-to expert for questions about the market, our segments, and why we win or lose, with the insights ready to share • Inform company positioning, messaging, and packaging decisions with market and customer evidence • Partner with product to connect market-level insights with feature-level Pro feedback • Evaluate and select VoC and CI tools, and use AI and automation to scale analysis
Qualifications: • 7+ years of experience in Product Marketing, Competitive or Market Intelligence, Strategy & Operations, or a related field • Bachelor’s degree in Marketing, Business Administration, a related field, or equivalent work experience • Hands-on experience in competitive intelligence, such as competitive analysis, win/loss analysis, battle cards, or tracking competitor pricing and packaging • Experience building or applying customer segmentation or persona frameworks • Experience combining multiple, messy data sources into usable insights, including defining taxonomy, joining datasets, and interpreting what the data means • Proven track record of turning insights into decisions by influencing cross-functional partners and shared KPIs • Proven experience driving team efficiency or output quality through the strategic use of AI tools and automation
What will help you succeed: • Experience with competitive intelligence or voice-of-customer platforms • Experience with small business owners or SMB, vertical SaaS, or marketplace businesses; home service business trades preferred, but not required • Experience designing or commissioning market research • Strong storytelling and writing skills, with an ability to translate complex data into clear, persuasive recommendations • Empathy for the customer • Scrappy and self-directed • Excellent communication skills • Personal resilience to build from scratch, and successfully thrive in ambiguity • A multi-dimensional background with a breadth of cross-functional interests or depth of specialized mastery
Location Dependent Information
This role is open to candidates and the expected salary range for this role is $127,000-$162,000 + equity. The specific salary for the successful candidate will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible to participate in Housecall Pro’s equity plan and the following benefits: health care insurance (medical, dental, vision, disability), employee assistance program, 401(K), flexible time off, paid parental leave, tech reimbursement, and other company benefits. Housecall Pro is growing fast and we’re scaling our team to help enable and accelerate our growth.
Founded in 2013, Housecall Pro helps home service professionals (Pros) streamline every aspect of their business. With easy-to-use tools for scheduling, dispatching, payments, and more, Housecall Pro enables Pros to save time, grow profitably, and provide best-in-class service.
Housecall Pro’s brand portfolio includes Business Coaching by Housecall Pro, a business coaching solution for home services businesses. Our brands are united by a singular mission to champion our Pros to success.
We support more than 50,000 businesses and have over 2,000 ambitious, mission-driven, genuinely fun-loving teammates across the globe. If you want to do work that impacts real people, supported by a team that will invest in you every step of the way, we’d love to hear from you.
Housecall Pro celebrates diversity and we are committed to creating an inclusive environment. We are an equal opportunity employer and do not discriminate on the basis of gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. #LI-Remote
Privacy Notice for California Job Candidates - Housecall Pro
Use of Artificial Intelligence in Hiring and Engagement Processes: we may use artificial intelligence (AI)-powered tools to support the review and evaluation of employment and independent contractor applications, including screening and qualification assessments. All final hiring and engagement decisions are made by human representatives, not AI tools.
Any specific metrics, targets, or performance goals referenced in this posting are illustrative only and are subject to change based on evolving business needs.
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