About the role
Immunovant, Inc. is a clinical-stage biopharmaceutical company dedicated to enabling normal lives for people with autoimmune diseases. As trailblazers in FcRn inhibitor technology, the Company is boldly developing innovative therapies for a range of debilitating autoimmune diseases with significant unmet patient needs.
The Role:
The Director of Product Marketing is critical to the success of the commercial launch of IMVT-1402 and the successful transformation of the company from a clinical-stage company to a commercial-stage company. Reporting to the Senior Vice President of Commercial, this position helps build strategic and tactical launch plans for IMVT-1402 in Graves’ Disease.
Key Responsibilities:
Product Marketing • Develop an insight driven marketing strategy and positioning for the brand through the application of a strategic framework that relies on key leverage points and strategic choices to determine targeting scenarios. • Lead cross functional team, build and shape all launch plans to ensure organizational readiness and success • Partner closely with Business Analytics to develop robust market research plan to ensure market insights and competitive intelligence are included in all plans and forecast assumptions. • Partner with Analytics to shape market research, inform key performance metrics, and measure the effectiveness of marketing initiatives. • Develop and implement tactics aligned to the brand strategic choices and key leverage points. Ensure alignment with product positioning, and messaging across targeted HCP and consumer tactics while maintaining a high standard of quality and compliance for Immunovant. • Lead the implementation of a disease educational campaign shaping the market for a new entrant and catalyzing a change in Graves’ Disease understanding and treatment approach • Lead implementation of brand/launch strategies through development of effective promotional materials for key customer segments (e.g., HCPs, patients, KOLs, allied health professionals, market access stakeholders) and across multiple channels. • Partner with digital marketing to establish all multi-channel specific strategies and tactics including those necessary to support the Customer Engagement team e.g.: face to face, digital, CRM etc. • Maintain expertise in disease state, competitive landscape, and market dynamics, informing potential pivots in strategic and executional approach as needed • Responsible for the management and evaluation of key agencies and vendors
Requirements: • BA/BS required; MBA and/or other relevant graduate degree preferred • 8+ years of marketing experience in a biotechnology or pharmaceutical organization. Launch experience required • Track record of enterprise influence - able to lead through ambiguity, align diverse stakeholders, and drive decisions across functions outside of direct reporting lines. • Strong communication skills; able to synthesize complex inputs into clear recommendations for senior leadership. • Demonstrated analytical and problem-solving skills, leading to the development of innovative marketing initiatives.
Work Environment: • Remote • Dynamic, interactive, fast-paced, and entrepreneurial environment • Domestic or international travel are required (20% - 25%)
Salary range for posting
$210,000—$250,000 USD
Compensation is based on a number of factors, including market location, and may vary depending on job-related knowledge, skills, and experience. Equity and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, dental, vision, 401k, and other benefits, including unlimited paid time off and parental leave.
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