About the role
Marketing Manager - Brooklyn, NY
Location: Brooklyn, NY Compensation: $67,000–$107,000 Annually
Overview:
LBAPS is seeking a highly creative and strategic Marketing Manager with strong digital marketing, design, and funnel-building expertise. This role plays a key part in advancing our mission to expand ABA services and family support to 25,000 families across all 50 states.You will lead multi-channel marketing efforts, optimize digital systems, and create high-quality content that drives engagement, growth, and brand awareness.
Key Responsibilities: • Oversee and coordinate all marketing initiatives across digital platforms and out-of-state campaigns • Build, update, and optimize WordPress websites, landing pages, and blog content • Improve SEO performance using tools such as Google Analytics and Google Search Console • Create, edit, and produce high-quality video content for marketing and educational use • Design digital and print materials using Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, InDesign) • Manage marketing automations, integrations, and CRM-related systems • Oversee Google Business Profile, reviews, and local listing performance • Write and develop blogs, newsletters, campaigns, and social media content • Execute SEO-driven content strategies and keyword research • Collaborate with internal teams to ensure alignment and timely execution • Research and implement new marketing tools and technologies
Required Skills & Qualifications: • Strong experience with WordPress (SEO, plugins, optimization, performance) • Proficiency in Adobe Creative Suite (Photoshop, Premiere Pro, Illustrator, etc.) • Video editing and graphic design capabilities • Strong understanding of SEO, analytics, and digital growth strategies • Experience with Google Analytics, Google Search Console, and Google Business Profile • Excellent English writing and content creation skills • Strong organizational skills and ability to manage multiple projects • Tech-savvy with experience in integrations and marketing systems
Preferred Qualifications: • Multilingual abilities (Spanish, Hebrew, and/or Yiddish) • Experience with CRM systems or marketing automation tools • Familiarity with ABA therapy, behavioral health, psychology, or education sectors
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