About the role
The Associate Director, Marketing Automation is a strategic implementation lead on the Customer Experience Management (CXM) team. Partnering with clients, analysts, media specialists, and cross-functional teams, you’ll lead the delivery of omnichannel marketing campaigns for life sciences clients through our proprietary marketing automation platform.
You’ll develop a deep understanding of each client’s marketing strategy and objectives, lead and develop a high-performing CXM team, strengthen client relationships, and drive adoption of innovative technology. Your focus: implementation excellence and exceptional client experiences.
What you’ll do
- Lead client engagements, translating client needs and marketing objectives into effective media strategies and marketing automation solutions. - Advise clients on messaging cadence, data strategy, and implementation best practices, ensuring recommendations align with their goals and industry trends. - Build strong client relationships through regular check-ins and feedback sessions. Address concerns, improve satisfaction, and identify opportunities to strengthen partnerships. - Identify opportunities to grow existing accounts and contribute to new business through compelling presentations and proposals. - Lead, mentor, and develop CXM professionals. Set clear direction, delegate effectively, conduct performance reviews, and support individualized career development. - Oversee end-to-end omnichannel campaign implementation, ensuring timely delivery, budget alignment, and progress against client KPIs. - Partner with media strategy, data analytics, business insights, and development teams to support seamless campaign execution. - Maintain clear documentation of CXM processes, workflows, and best practices. - Analyze campaign performance, identify trends, and implement optimizations to maximize ROI and meet client expectations. - Stay current on developments in marketing automation and CXM. Evaluate and onboard media and technology partners that strengthen our offerings. - Develop thought leadership materials, such as case studies, white papers, and points of view, to showcase our expertise.
What you’ll bring
- 7+ years of experience in marketing automation, media strategy, email delivery management, or a related field, with a strong record of success. - Experience with marketing automation, CDP, CRM, or similar MarTech platforms, such as Salesforce Marketing Cloud, Adobe Marketo, HubSpot, Tealium, or Eloqua. - 2+ years of experience directly managing and developing a team of marketing professionals. - Strong client management, communication, and presentation skills, including the ability to explain complex information clearly and concisely. - Analytical and problem-solving skills, with the ability to interpret data, identify trends, and turn insights into action. - Excellent organization and attention to detail, with the ability to manage multiple projects in a fast-paced environment. - A passion for customer experience management, marketing automation, and media strategy—and a commitment to delivering exceptional client experiences.
The base salary for this position at the time of this posting may range from $70,000 to $140,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications.
Text as published by CMI Media Group. We don't edit postings; apply and ask questions on the employer's site.