About the role
Role and client overview:
Responsible for planning, implementing, managing and monitoring the client’s social media strategy and content in order to achieve the client’s overall marketing objectives.
Key responsibilities:
- Collaborate with Strategy Directors to develop cross-brand strategies and agency POVs for emerging social media platforms - Ensure channel strategies are aligned with overall brand strategies - Develop plans for optimizing and evolving channel efforts across multiple brands - Evaluate third-party tools and industry trends within relevant social channels - Develop insights to feedback into Brand strategy & customer persona work - Be the Steward of the Brand on Social platforms, with the ability to translate the Brand voice to Social - Collaborate with other Agency Directors to ensure delivery of Client goals and objectives - Maintain constructive relationships with key stakeholders within the Agency and Clients - Collaborate with peers and actively participate in team, Agency, Agency partner and Client meetings - Lead the development, implementation and ongoing optimization of Channel strategies - Ensure clear metrics are in place to measure and improve campaign effectiveness and team performance - Own, develop and implement a Social Content Calendar while managing a team of execs and working closely with Content and Creative teams - Plan, curate and create Content to sustain Channel growth and fan engagement - Lead regular reporting on Channel performance to feed into broader Brand reporting - Present Social Media strategies, insights and optimization plans to Clients - Assumes responsibility for monthly Social reporting and listening analytics - Responsible for the growth and development of the Content and Channel Management team
Skills
- Minimum 3 to 4 years of proven work experience as a Social Media Manager - Hand-on experience in managing various social media platforms - Analytical and multitasking skills - Excellent writing skills - Ability to deliver creative content (text, image and video) - Knowledge of online marketing channels - Excellent communication skills
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