About the role
Role Overview
Create and execute digital marketing strategies tailored to each client's goals and target audience. This includes, defining objectives, KPIs, developing world-class strategies and tactics for success across:
- marketing strategies that cover: - marketing - communications planning
- - strategy - strategy - Gen strategies - planning (when necessary)
- Drive consumer insights across a range of clients and industries to spot trends and opportunities for our clients. - Develop customer journeys, stakeholder mapping and validation to empower robust strategic solutions. - Create and manage social media strategies, content calendars, social listening, and advertising campaigns across various platforms to increase brand visibility and engagement. - Plan and execute CRM & email campaigns, segmenting audiences and optimizing performance. - Managing the strategic development and execution of integrated marketing plans to drive customer acquisition, conversion, and retention - Collaborate with content creators to develop engaging and effective content strategies that align with client objectives. - Perform market research and conduct data analysis to ascertain target audiences and craft customer profiles. - Working with the Data & Analytics team to regularly monitor and analyze digital marketing performance metrics, providing insights and recommendations for optimization. - Maintain open and effective communication with clients, providing updates, discussing strategies, and addressing their concerns. - Work closely with cross-functional teams, including designers, developers, and marketing specialists, to ensure seamless execution of digital strategies. - Stay up-to-date with industry trends, emerging technologies, and best practices to ensure clients receive cutting-edge digital solutions.
Requirements
- Minimum of 6 years within a digital marketing agency - Strong experience of developing digital and content strategies within the Middle East - Proficiency in CRM Strategy and MarTech - Strong experience working with social channel partners - Proven experience as a Digital Strategist or in a similar role. - Strong understanding of digital marketing channels, including SEO, social media, email marketing, CRM and content marketing. - Creative thinker with the ability to develop unique marketing ideas that resonate with target audiences. - Effective communication and presentation skills. - Problem-solving skills. - Ability to adapt to a fast-paced and dynamic work environment.
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