About the role
💼What your missions will be: • Own Bigblue’s Content Strategy: Develop and execute a content roadmap spanning customer stories, newsletters, landing pages, and high-impact video content. • Lead Social Media: Manage and grow Bigblue’s presence on both paid and organic channels, creating engaging campaigns that drive inbound product demand and brand awareness. • Project Manage ABM Initiatives: Coordinate cross-functional projects to support Account-Based Marketing (ABM) and demand capture for merchants ready to switch logistics. • Landing Page Development: Collaborate with designers and product teams to create and optimise landing pages that convert high-intent prospects. • Employer Brand: Partner with People teams to elevate Bigblue’s employer brand to attract top talent. • Performance & Analytics: track results, and optimise content and campaigns for maximum impact and ROI.
📦What Success Looks Like: • A steady pipeline of inbound leads from content and social channels. • High engagement rates on video and social campaigns. • Bigblue is recognised for its thought leadership and strong employer brand in the logistics and e-commerce space. • Efficient project delivery for ABM and cross-team marketing initiatives.
👨🎤You will succeed in this role if you have:: • B2B marketing experience: At least 3 years of hands-on B2B marketing experience in a startup or scaleup. • End-to-end ownership: A proven track record of owning a marketing channel or initiative—from strategy and prioritisation to hands-on execution and measurable results. • Content quality & storytelling: A portfolio of high-quality content, copy, or video projects that demonstrates strong storytelling and measurable impact. • Channel experience: Hands-on experience with paid and organic social, newsletter strategy, and campaign optimisation. • Commercial judgment: Ability to connect marketing decisions to business outcomes, including qualified leads, opportunities, and pipeline—not just engagement or content output. • Strategic prioritisation: Ability to make clear trade-offs across audiences, markets, channels, and budgets, adapting your approach rather than simply repeating past playbooks. • Scalable ways of working: Experience building repeatable campaigns, distribution processes, or workflows, using AI and automation where relevant to increase impact. • Cross-functional influence: Ability to align Sales, Product, Design, and senior stakeholders around marketing priorities, without relying on formal authority. • Autonomy in ambiguity: Comfortable turning an unclear challenge into a focused plan, testing assumptions, and taking accountability for the outcome. • Communication: Excellent written and verbal communication skills in English and French. English is our shared working language.
🎖️Nice to haves: • Commerce Fulfilment Knowledge: Working knowledge and understanding of e-commerce fulfilment processes • Know another language: Spanish, German or Italian are a plus
Text as published by Bigblue. We don't edit postings; apply and ask questions on the employer's site.