About the role
About the Role
This isn't a channel manager job — it's the whole growth engine. You'll own paid acquisition, organic social, content, creative, and experimentation for a DTC brand that's actively scaling, working directly with founders who've led growth at venture-backed startups. And because the best marketers know their customer deeply, you'll get close to real customer interactions too — not all of it, but enough to keep your instincts sharp.
What you will do: • Plan and run paid acquisition (Meta and beyond) — own the numbers that matter: CAC, ROAS, and spend efficiency • Take charge of organic social and content across channels — strategy and execution • Produce and edit short-form video and creative that's built to convert, not just to look good • Run structured growth experiments across the full funnel — from first click to repeat purchase • Collaborate with the founders on lifecycle, CRM, and retention • Stay close to customers directly, including some hands-on support — because it makes you a sharper marketer
What you will need: • 1–3 years in growth or performance marketing — strong fresh grads welcome with a portfolio that proves it • Hands-on paid acquisition experience; you've owned a budget and moved a real number • Video editing ability is a strong plus — short-form creative is central to how we grow • Experience managing social across multiple platforms • A technical or analytical academic background is preferred • Genuinely AI-native in how you work — not as a talking point, but in practice; bonus if you've built automations or agentic workflows • Fluent in English and Cantonese; Mandarin a plus • Must have the right to work locally • Please include a portfolio or samples of past campaigns, creative, or video work when applying
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