About the role
The ideal candidate will be responsible for defining, driving and executing the local CRM strategy to maximise customer engagement, retention and long-term customer value. The role involves close collaboration with senior management, local stakeholders and central teams based at headquarters. It combines strategic ownership with hands-on execution across CRM platforms, customer lifecycle initiatives and campaign management.
Key responsibilities • Define and implement, in collaboration with senior management, the local CRM strategy to maximize customer engagement, retention and long-term customer value • Own CRM business performance governance, ensuring structured planning, performance monitoring and clear reporting of key customer and commercial KPIs • Translate customer and commercial insights into actionable recommendations, driving customer growth initiatives, the evolution of lifecycle strategies and commercial performance • Build strong relationships with both local stakeholders and central teams, ensuring alignment of priorities, roadmap and business objectives • Act as an individual contributor, taking a hands-on role in CRM platforms and leading the operational execution of CRM campaigns and lifecycle initiatives through audience segmentation, targeting, campaign management and performance monitoring
It’s a match if you have… • At least 4 years of experience in a similar • A Master’s degree in Economics or a related quantitative field 👩🏻🎓👨🏻🎓 • Solid knowledge of CRM strategies, customer engagement channels, KPIs and best practices • Hands-on experience with CRM and analytics platforms • Strong data analysis skills and the ability to use AI-based solutions to optimise customer engagement and CRM performance • Experience in Financial Services, e-commerce or digital businesses is a plus • Excellent communication skills • The ability to communicate professionally in English 😎 • A flexible, agile and solution-oriented approach • A strong sense of ownership and the ability to combine strategic thinking with operational execution
Office & Team Life • A central office in Rome. • Free coffee and a comfortable kitchen to relax and enjoy your lunch break ☕ • Team-building activities and CSR initiatives throughout the year 💚 • The latest hardware and equipment to support your work 💻
Experience Our Younited Life Benefits • Flexible Remote Policy 🏡🏢 • Parenting Policy 🚸 • An extra day off to celebrate your birthday 🎂 • Access to Voxy to boost your language skills. • Welfare benefits for you and your family 🫂 • Ticket Restaurant 🍽️
Salary
€45,000–€50,000 per year.
Younited is committed to creating an inclusive workplace and welcomes applications from all qualified candidates.
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