About the role
Responsibilities
- Execute and optimize paid search campaigns across various search engines, with a focus on Google Ads.
- Perform keyword research, create compelling ad copy, and optimize landing pages for better performance.
- Monitor campaign metrics and make data-driven adjustments to improve CTRs and conversions.
- Stay updated on industry trends and search engine algorithm changes to optimize campaign strategies.
- Prepare reports on campaign performance and provide insights and recommendations for improvement.
- Collaborate with the English-speaking Client Service team, ensuring effective communication, understanding client requirements, and addressing their needs and concerns.
Job requirements
- Minimum of 2 years of hands-on experience in managing paid search campaigns, preferably with a focus on Google Ads.
- Strong knowledge of search engine marketing principles, best practices, and industry trends.
- Proficiency in Google Ads and Google Analytics.
- Analytical mindset with the ability to interpret and derive actionable insights from campaign data.
- Fluent English (B2+).
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