About the role
What You'll Do
- Shape Media Strategies: Develop and present strategic recommendations, media plans, and advertising solutions aligned with client objectives and growth opportunities.
- Own Strategic Client Relationships: Serve as a primary strategic point of contact for a key client, building strong relationships, understanding their priorities, and providing ongoing strategic guidance.
- Drive Retail Media Opportunities: Identify and recommend retail media and commerce advertising solutions that support the client's marketing and business goals.
- Support Pitches & Proposals: Partner with the Growth team to develop compelling client pitches, strategic proposals, and presentations that bring our recommendations to life.
- Collaborate On-Site: Work directly with client stakeholders in Orange County at least twice per week, participating in strategic discussions, planning sessions, and presentations.
- Turn Insights into Action: Conduct industry research, monitor emerging trends and technologies, and translate findings into actionable recommendations for clients and internal teams.
- Support Strategic Planning: Contribute to high-priority and time-sensitive requests from the Growth team, bringing strategic thinking and media expertise to new business opportunities.
- Create Strategic Materials: Build capabilities decks, industry-specific presentations, company POVs, and other materials that communicate our expertise and strategic approach.
- Improve Strategy Operations: Develop reusable templates, frameworks, and processes to streamline day-to-day strategy work and improve collaboration across teams.
Requirements
Must-have
- Proven experience in digital media planning, media buying, or advertising strategy, ideally within a digital advertising agency.
- Hands-on experience with Retail Media, including retail media networks, commerce media, or retailer advertising platforms.
- Agency-side experience, with a strong understanding of how to develop strategies and deliver solutions for clients.
- Client-facing experience, including presenting recommendations, managing stakeholder relationships, and collaborating directly with client teams.
- Strong understanding of programmatic advertising and the broader digital advertising ecosystem.
- Ability to develop compelling media strategies, proposals, and presentations that connect business objectives with actionable recommendations.
- Strong analytical, communication, and presentation skills.
- Ability to manage multiple priorities, work independently, and collaborate effectively with cross-functional teams.
- Based in Orange County, CA, or within reasonable commuting distance, with availability to work on-site with the client twice per week.
Nice to Have
- Experience working with consumer electronics, technology, or other major consumer brands.
- Experience supporting both pre-sale and post-sale strategy, including new business pitches and ongoing client strategic planning.
- Familiarity with major retail media platforms and networks, such as Amazon Ads, Walmart Connect, or other commerce media solutions.
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