About the role
Job Summary
KDCI Outsourcing is seeking a Paid Media Specialist to lead and optimize paid digital advertising campaigns across Google Ads and Meta Ads, with a strong focus on customer acquisition, sales, ROI, and CPA. This hands-on role requires direct campaign ownership, strong analytical skills, and the ability to translate performance data into actionable optimizations while collaborating with marketing and creative teams.
Key Responsibilities
- Plan, execute, and optimize Google Ads campaigns, including:
- Search
- Shopping
- Display
- Create, test, and refine Meta Ads campaigns across Facebook and Instagram.
- Manage and optimize budget allocation across platforms to maximize ROI.
- Continuously monitor campaign delivery and make data-driven adjustments based on performance.
- Conduct A/B testing across creative, messaging, targeting, and other campaign variables.
- Optimize campaigns against key metrics, particularly ROI and CPA.
- Identify trends, opportunities, and areas for improvement across paid advertising channels.
- Monitor, analyze, and report on campaign performance and key metrics.
- Collaborate with creative and marketing teams to develop high-performing advertising creative.
- Provide performance insights to help inform creative development, messaging, and campaign iterations.
- Build and maintain campaign documentation and standard operating procedures (SOPs).
Requirements
Job Requirements
Must Have
- 2–3 years of professional experience running paid advertising campaigns.
- Hands-on professional experience with both Google Ads and Meta Ads.
- Experience managing Google Search, Shopping, and Display campaigns
- Demonstrated experience personally owning and managing paid media campaigns rather than solely assisting with campaign execution.
- Proven experience optimizing campaigns for ROI and CPA.
- Experience conducting A/B testing across creative, messaging, targeting, or other campaign variables.
- Comfortable working with analytics platforms and translating campaign data into actionable decisions.
- Strong understanding of paid advertising metrics and performance optimization.
- Strong written and verbal communication skills.
- Strong stakeholder management skills with the ability to clearly communicate campaign performance, insights, and recommendations.
- Comfortable working in a fast-paced, launch-phase environment.
- Ability to provide specific examples of personally managed campaigns, optimization decisions, and measurable results.
Nice to Have
- Experience managing paid media campaigns for e-commerce or retail brands.
- Experience with Shopify or similar e-commerce platforms.
- Knowledge of or interest in SEO.
Text as published by KDCI. We don't edit postings; apply and ask questions on the employer's site.