About the role
Our client is an international product-based IT company specializing in the iGaming industry. Born in 2014, they rocked the CIS region and are now taking their success worldwide.
We are currently looking for a Senior Media Buyer Tik-Tok.
📋 Key responsibilities and your contribution:
- Launch and develop TikTok Ads as a new traffic source in the iGaming vertical.
- Plan media buying strategies, test hypotheses, and scale profitable campaigns.
- Monitor key metrics, including ROI, CPA, FTD, conversions, and PnL.
- Test new GEOs and offers, identify profitable combinations, and scale successful campaigns.
- Collaborate with the Design team on creative production and testing.
- Work with Support to maintain advertising account infrastructure and stability.
- Coordinate with the Resell team on offer selection, KPIs, and scaling opportunities.
- Manage ad budgets, track daily spend, and ensure accurate financial reporting.
- Analyze campaign performance, optimize results, and maintain a monthly ROI of at least 20%.
- Work closely with the Team Lead to follow the strategy and address potential risks
📚 Your qualifications:
- At least 1 year of experience with TikTok Ads, including independently launching advertising campaigns from scratch.
- Experience in the iGaming vertical as a Facebook Media Buyer.
- Experience managing large advertising budgets of at least $50,000 per month.
- Strong understanding of key performance metrics, including ROI, CPA, FTD, conversions, and PnL.
- Proven experience optimizing and scaling advertising campaigns with a focus on profitability.
- Ability to test advertising creatives, analyze performance, and scale successful campaigns.
- Experience working with different GEOs and offers, with an understanding of Tier 1, Tier 2, and Tier 3 markets.
- Strong analytical skills and experience with ad spend tracking, financial reconciliation, and traffic performance monitoring.
- High level of ownership, independence, analytical thinking, and a results-driven mindset.
- Ability to collaborate effectively with Team Lead, Design, Support, and Resell teams.
Benefits:
⭐ Time Off & Recovery: 20 working days of fully paid annual leave, fully paid sick leave, and public holidays off according to company policy.
⭐ Health & Wellness: A flexible Benefits cafeteria that allows you to choose the perks that fit you best, with options including medical support, regular check-ups, mental health services, or gym access.
⭐ Education & Development: Internal and external training, industry events, language courses, and professional service subscriptions.
⭐ Workspace & Tech: All necessary corporate equipment provided, the flexibility to work fully remotely, and premium digital tools to enhance performance (e.g., AI tools, ChatGPT Plus).
⭐ Work Environment & Perks: Holiday bonuses, gifts for special occasions, paid business trips, and team events.
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