About the role
About Trafilea
Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands.
With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands.
We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint.
Why Trafilea
We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast.
🚀 We build and scale our own brands.
🦾 We invest in AI and automation like few others in eCom.
📈 We test fast, grow fast, and help you do the same.
🤝 Be part of a dynamic, diverse, and talented global team.
🌍 100% Remote, USD competitive salary, paid time off, and more.
Job Responsibilities
At Trafilea, you won’t just make ads — you’ll shape how millions of customers around the world discover, engage, and buy through performance-driven storytelling.
You’ll own the strategy, testing, and iteration of high-volume direct-response ads that move the needle across Meta, TikTok, YouTube, and Google. You’ll lead the creative engine behind campaigns that fuel $500K+ in daily spend, diagnose creative performance through AdBattery and data-driven insights, and build scalable testing frameworks that consistently deliver winning hooks, angles, and storytelling formats.
As Creative Strategist, you will:
- Lead creative strategy for assigned product funnels, ensuring every asset is optimized for direct-response performance.
- Define angles, hooks, and ad structures, blending emotional storytelling with persuasive copy and visual psychology.
- Continuously analyze creative KPIs (ROAS, CTR, Hook Rate, Thumbstop, View Rate) to identify winners and iterate with speed.
- Conduct weekly AdBattery diagnostics to manage variety, freshness, and fatigue across ads.
- Design and execute A/B testing plans for creatives — copy, visuals, formats — with a clear process from hypothesis to iteration.
- Leverage UGC, trends, and platform-specific formats (Meta, TikTok, YouTube) to push creative boundaries and scale performance.
- Collaborate with Creative Operations, Copywriters, and Video Editors to ensure briefs, production, and post-production run seamlessly.
- Partner with Growth and Data teams to align creative strategy with funnel performance and scaling priorities.
- Provide clear, actionable feedback to creators and content partners, ensuring alignment with brand tone and direct-response objectives.
- Stay ahead of platform trends, competitor benchmarks, and consumer behavior shifts to identify and act on new creative opportunities.
Requirements
- 4+ years of experience in Creative Strategy, Performance Marketing, or Direct Response Advertising (DTC, agency, or similar).
- Proven track record crafting high-converting video ads & UGC content.
- Strong grasp of sales psychology, persuasive copywriting, and buyer persona frameworks.
- Data-driven mindset: confident in reading KPIs, extracting insights, and proposing actionable iterations.
- Hands-on experience with A/B testing, creative diagnostics, and funnel optimization.
- Passion for trends, platform nuances (Meta, TikTok, YouTube), and continuous creative innovation.
- Highly organized and execution-obsessed, with a structured approach to creative planning.
- Strong collaboration & feedback skills — able to align creators, editors, and copywriters toward performance goals.
- Fluent in English (B2+ minimum).
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