About the role
About Trafilea
Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands.
With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands.
We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint.
Why Trafilea
We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast.
🚀 We build and scale our own brands.
🦾 We invest in AI and automation like few others in eCom.
📈 We test fast, grow fast, and help you do the same.
🤝 Be part of a dynamic, diverse, and talented global team.
🌍 100% Remote, USD competitive salary, paid time off, and more.
Key Responsibilities
We’re looking for a Creative Strategy Sr. Manager to lead the strategic direction, execution, and innovation behind our global ad creative ecosystem. You’ll oversee a team of Creative Strategists responsible for developing high-performing concepts and frameworks that drive revenue across brands and business units.
- Lead and guide Creative Strategists to deliver Class-A direct-response campaigns across brands and channels.
- Define and oversee creative frameworks, playbooks, and ad structures that align storytelling, psychology, and performance.
- Conduct deep creative diagnostics of AdBattery assets — analyzing structure, angles, formats, and content variety.
- Master and apply buyer persona insights to ensure every message and creative approach resonates with our target audiences.
- Partner with cross-functional teams to translate business goals into creative strategies and acquisition plans.
- Analyze weekly performance data to identify winning ads, test new angles, and scale high-performing concepts.
- Integrate AI and automation into creative workflows to enhance efficiency and innovation.
- Maintain a forward-looking approach by monitoring market trends, competitor strategies, and emerging content formats.
- Leverage neuromarketing, storytelling, and sales copywriting techniques to elevate ad quality and conversion.
- Collaborate closely with Growth, Design, and Media teams to ensure alignment between creative and performance metrics.
- Foster a culture of innovation, experimentation, and accountability within the creative organization.
Requirements
- 3+ years of experience leading creative or marketing strategy teams in fast-paced environments (eCommerce or retail preferred).
- Proven expertise in direct-response advertising, storytelling, and persuasive copywriting.
- Deep understanding of sales psychology, consumer behavior, and neuromarketing principles.
- Experience in funnel strategy, CRO testing, and A/B optimization frameworks.
- Highly analytical mindset — skilled in translating creative performance data into actionable insights.
- Exceptional organizational and leadership abilities, with a track record of mentoring high-performing creative teams.
- Strong adaptability and curiosity to integrate AI and new technologies into creative workflows.
- Excellent English communication skills — both written and verbal.
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