About the role
OVERVIEW
The Designer will be the creative force behind TransPerfect's visual identity — crafting brand assets, performance-driven ad creatives, landing pages, and UI/UX experiences that resonate and convert. This role blends brand design with marketing ads and UI/UX, translating complex concepts into visuals that connect instantly across digital and offline touchpoints. You'll own TransPerfect's design language across campaigns, web experiences, and product interfaces, ensuring every asset reflects a consistent and compelling brand story.
Note: This is an independent contributor role. You’ll own the complete charter — from strategy and planning to hands-on execution and delivery.
DESCRIPTION
- Lead the creation and evolution of TransPerfect's brand identity and visual system for consistency across all channels.
- Design high-impact ad creatives, social media assets, and performance marketing campaigns optimized for conversion.
- Create landing pages and web experiences with strong UI/UX principles that drive engagement and user action.
- Develop marketing collateral including pitch decks, brochures, infographics, presentations, and sales materials.
- Partner with marketing, product, and leadership teams to translate strategies into compelling visual narratives.
- Build and maintain a scalable design system and component library for brand consistency and efficiency.
- Design motion graphics and video content for campaigns, product demos, and social platforms.
- Collaborate with content and performance teams to ensure visuals align with campaign goals and brand guidelines.
- Experiment with new formats, design trends, and creative approaches to enhance brand differentiation.
- Ensure all visual assets meet brand standards, accessibility requirements, and performance benchmarks.
Requirements
REQUIRED SKILLS
- Brand identity design and visual system management.
- Performance marketing and ad creative design.
- Landing page design with UI/UX best practices.
- Multi-channel design (digital, print, events, social media).
- Presentation and pitch deck design.
- Motion graphics and video editing.
- Design tools proficiency (Figma, Adobe Creative Suite, Canva).
- Design system and template creation for scalability.
- Illustration and infographic creation.
REQUIRED EXPERIENCE AND QUALIFICATIONS
- Bachelor's degree in Design, Fine Arts, Communication, or relevant equivalent experience.
- 7-10 years of experience in visual design, brand design, or creative roles within marketing or digital-first environments.
DESIRED SKILLS AND EXPERIENCE
- Strong understanding of B2B brand communication and performance marketing principles.
- Experience designing for web, social, product interfaces, and conversion-focused campaigns.
- Ability to translate complex ideas into simple, memorable visuals that drive action.
- Familiarity with motion design tools (After Effects, Premiere Pro) is a plus.
- Strong eye for typography, color theory, layout design, and visual hierarchy.
- Excellent communication and collaboration skills for international teams and cross-functional partnerships.
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