About the role
e are looking for a Senior Influencer Executive / Senior Influencer Specialist to lead the execution of influencer marketing campaigns across multiple brands and industries. This role is ideal for someone who is highly organized, relationship-driven, and experienced in managing influencer campaigns end-to-end within a media or digital agency environment.
You will play a key role in influencer strategy execution, creator management, negotiations, and performance tracking, while supporting junior team members and ensuring high-quality delivery across all campaigns.
Key Responsibilities
Influencer Campaign Management
- Plan and execute influencer marketing campaigns from briefing to post-campaign reporting - Translate client objectives into effective influencer strategies and creator selections - Manage campaign timelines, budgets, and deliverables to ensure smooth execution
Influencer Sourcing & Relationship Management
- Research, identify, and onboard relevant influencers across platforms (Instagram, TikTok, YouTube, etc.) - Build and maintain strong relationships with influencers, creators, and talent agencies - Negotiate fees, deliverables, timelines, and usage rights
Content & Quality Control
- Coordinate content briefs, approvals, and posting schedules - Ensure influencer content aligns with brand guidelines, messaging, and platform best practices - Monitor content performance and flag optimization opportunities
Reporting & Performance Tracking
- Track campaign KPIs including reach, engagement, impressions, and conversions - Prepare post-campaign reports with insights and recommendations - Support performance analysis in collaboration with social and performance teams
Collaboration & Team Support
- Work closely with Social Media, Content, Creative, and Performance teams - Support pitches and proposals with influencer insights and costing - Mentor and guide junior influencer executives and coordinators
Requirements
- 3–5 years of experience in influencer marketing, preferably within a media or digital agency - Strong understanding of influencer platforms, creator ecosystems, and trends - Proven experience managing influencer campaigns end-to-end - Excellent negotiation and communication skills - Experience working with talent agencies and direct creators - Strong organizational and project management skills - Ability to manage multiple campaigns and clients simultaneously - Familiarity with influencer tools, reporting platforms, and social analytics - Fluent in English (Arabic is a plus, depending on market)
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