About the role
Hire Digital is seeking an experienced Audience Growth & Marketing Automation Manager for a global B2B publishing and intelligence business serving the financial services industry. You will combine content-led campaigns, audience segmentation and marketing automation to grow a high-quality professional audience and convert engagement into qualified commercial opportunities.
Requirements
Responsibilities
- Develop campaigns that attract and nurture senior audiences in financial services. - Distribute editorial and research content through LinkedIn, email, paid media and digital channels. - Own Pardot campaigns, including Engagement Studio programmes, dynamic lists, segmentation, scoring and grading. - Build and optimise emails, landing pages and forms. - Maintain effective lead handover and campaign tracking between Pardot and Salesforce. - Improve database quality, email deliverability and audience engagement. - Report on campaign performance, lead quality and conversions. - Use AI and automation to improve marketing efficiency and support growth.
Requirements
- At least 6–10 years of relevant digital marketing, audience development or marketing automation experience. - Strong hands-on Pardot expertise and working knowledge of Salesforce CRM. - Experience driving audience growth and lead generation through content. - A background in B2B publishing, media, research or a closely related business. - Confidence managing LinkedIn, email and paid digital campaigns. - Excellent English, analytical skills and attention to detail. - A self-starter who can own strategy and day-to-day execution. - Ability to work on a hybrid basis in Singapore.
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