About the role
We are seeking a Freelance Social Media Strategy Lead (Films) to define and execute a high-level social growth strategy. The role focuses on audience development, content strategy, short-form video, and paid social recommendations across Instagram, TikTok, and other relevant platforms. Paid media is included but secondary to building an authentic, engaged community and brand identity.
Responsibilities
- Develop an audience growth strategy across Instagram, TikTok, and other social platforms. - Advise on content pillars, themes, and positioning for a distinctive social brand. - Recommend Reels and short-form video strategies, including content cadence and formats. - Build and manage community engagement initiatives and creator/fan partnerships. - Provide high-level paid media recommendations (Meta Ads, TikTok, YouTube) aligned with brand growth. - Define target audiences and advise on segmentation and growth opportunities. - Collaborate with the filmmaker and internal teams to align social strategy with broader brand objectives.
Requirements
- Proven experience in audience growth, social media strategy, and paid media for entertainment, media, or creator-led brands. - Expertise with Instagram, TikTok, Meta (Facebook), and short-form video content. - Strong understanding of community building and creator engagement. - Ability to operate independently as a freelance consultant while providing strategic guidance. - US-based or strong knowledge of the US film and entertainment audience preferred.
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