About the role
Hire Digital is seeking a Digital Marketing Lead with experience across B2B marketing, conferences, awards, webinars, or financial media environments. Candidates with backgrounds in banking, fintech, financial services, or enterprise-focused media and events organisations will be highly preferred.
This role will support multi-channel digital marketing campaigns targeting senior audiences in banking, fintech, and financial services across APAC, the Middle East, Africa, Europe, and other international markets.
Requirements
Responsibilities
- Execute multi-channel digital marketing campaigns across email, LinkedIn, paid media, SEO/SEM, webinars, awards, and conference initiatives. - Support demand generation, audience growth, and lead nurturing campaigns targeting banking and fintech decision-makers. - Manage CRM and marketing automation workflows using Pardot or similar platforms, including segmentation, EDM campaigns, and campaign tracking. - Collaborate closely with commercial, editorial, research, and events teams to support marketing initiatives across conferences, awards, subscriptions, and thought leadership campaigns. - Support webinar, virtual event, and conference promotion activities across international markets. - Assist with content marketing initiatives, including reports, whitepapers, newsletters, landing pages, and campaign assets. - Monitor campaign performance, track KPIs, and provide reporting and optimisation insights. - Support LinkedIn paid campaigns, lead generation initiatives, and digital audience engagement strategies. - Coordinate campaign execution timelines across multiple stakeholders and regional teams.
Requirements
- Previous experience in B2B digital marketing, content marketing, or demand generation roles. - Experience within financial media, conferences, awards, fintech, SaaS, enterprise technology, or professional services environments preferred. - Hands-on experience with Pardot, HubSpot, Marketo, or similar CRM/marketing automation platforms. - Strong understanding of lead generation, campaign performance metrics, audience segmentation, and email marketing best practices. - Experience supporting webinars, conferences, awards programmes, or enterprise events is highly preferred. - Familiarity with LinkedIn Campaign Manager, Google Analytics, SEO/SEM tools, and digital reporting platforms. - Strong written communication and content coordination skills, particularly for professional or executive audiences. - Highly organised with strong stakeholder management and project coordination abilities. - Comfortable working independently within remote and globally distributed teams. - Singapore-based.
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