About the role
This role is with one of our portfolio companies.
Responsibilities:
- The Head of Brand Marketing will own end-to-end brand strategy, positioning, and storytelling for the company across different cities in India. - Define and own brand strategy, positioning, and messaging architecture as we expand into new category, cities, and consumer segments. - You'll own the strategy, voice, and visual identity of the brand across every consumer touchpoint. - Lead major brand campaigns end-to-end: strategy, creative brief, agency management, media planning, execution, and post-campaign analysis. - Own brand content across digital, social, OOH, TV/OTT, and on-ground activations as relevant to the categories. - Partner closely with Performance Marketing/Growth to ensure brand investment compounds performance efficiency (CAC, LTV) rather than working in a silo. - Conduct market research and competitor analysis to identify opportunities for brand differentiation and value positioning. - Set and maintain brand and creative standards (voice, tone, visual identity) across web, product, social, and paid media. - Build and track brand health metrics (awareness, consideration, NPS, brand equity).
Requirements
- 10+ years in brand marketing, with 4+ years in a senior leadership role, ideally at a high-growth consumer tech company. - A track record of building or meaningfully elevating a consumer brand at scale. - Experience in category-defining or category-creation brand building. - Strong track record of leading integrated campaigns across TV/OTT, digital, social, and on-ground/OOH. - Creative thinking and problem-solving abilities. - Excellent stakeholder management and communication skills, with experience presenting to founders/CXOs.
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