About the role
Head of Advertising & Performance Marketing Location: Kuala Lumpur (Hybrid) Open to: Malaysians and Expats currently in Malaysia (no relocation provided)
Why You Should Apply - Opportunity to take risks and think outside the box in a culture that values marketing and advertising as key drivers of growth and profit. - Full autonomy over a substantial advertising budget (USD 2 million per month). - Chance to incorporate new AI technologies and run global campaigns focused on conversion. - Ability to scale in-house capabilities and lead a small team of 2. - Freedom to experiment with various channels including Meta, TikTok, YouTube, Google Ads, KOLs, and UGC. - Supportive environment with a “blank cheque” approach to innovation and experimentation.
Key Responsibilities - Set and build advertising and performance marketing strategies, with ongoing monitoring, optimization, and continuous improvement. - Leverage data in collaboration with the in-house data analysis team to deeply understand customer behavior from the product owner’s perspective. - Identify new audiences, uncover pain points, and develop innovative conversion strategies. - Take full ownership of the budget and forecasting, and be accountable for both successes and failures, with support from a Director of Advertising for mentorship and business integration. - Gain hands-on experience with AI-driven advertising, including automation, predictive bidding, and creative AI optimization, to future-proof your career.
Requirements - Minimum 6 years’ experience in Performance Marketing, with at least 3 years in a leadership role. - Strong hands-on experience managing large digital advertising budgets (ideally USD 1M+ per month). - Deep expertise in Meta and Google advertising ecosystems. - Proven track record in improving CAC efficiency and scaling customer acquisition. - Solid understanding of LTV, ROAS, attribution modeling, and cohort-based performance analysis.
About the Company & Team - Rapidly scaling digital subscription business, especially in the USA, with recurring income streams. - Global marketing team of 30 professionals. - Strong, established brand presence within its niche, leveraging advanced technology. - Positive work culture with low turnover; employees are aligned with the company mission and empowered to optimize processes and strive for excellence.
How to Apply - Click the “apply” button to submit your application. - CVs do not need to be up-to-date; LinkedIn profiles are also accepted. - The recruiter is open to sharing more information before you formally apply. - Every applicant or enquiry will receive a response.
Note - For expats: You must already be working in Malaysia or have worked in Malaysia within the last 5 years.
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