About the role
- Lead the Commercial Growth Lab and oversee Commercial Planning & Execution and Monetization functions. - Develop commercial growth strategies aligned with business objectives and sales targets. - Drive customer acquisition, retention, frequency, and basket growth through data-driven campaigns. - Establish integrated commercial plans across Promotion, Communication, Events, Media, CRM, and Social Media. - Lead digital media, owned media, KOL, affiliate, and social activation strategies to maximize ROI. - Identify and develop new monetization opportunities, including data, media, IP, and commercial partnerships. - Collaborate with Commercial, Technology, Product, CRM, Data, Finance, and external partners to deliver growth initiatives. - Define commercial KPIs and performance dashboards, monitor business performance, and optimize investments. - Build scalable commercial frameworks, governance, and operating models. - Coach and develop managers and cross-functional teams to foster a high-performance organization.
Requirements
- Bachelor's degree in Business, Marketing, Data Science, or a related field; Master's degree preferred. - Proven experience in media and data monetization, marketing performance analytics, or a related role, with at least 7-10 years in a leadership capacity. - Proficiency in data analytics tools and languages (e.g., SQL, Python, R) and data visualization tools (e.g., Tableau, Power BI) is preferred. - Strong understanding of media monetization strategies, data monetization models, and marketing performance optimization. - Exceptional leadership, team management, and communication skills. - Strategic thinker with a focus on revenue growth, data-driven decision-making, and marketing effectiveness. - Familiarity with digital marketing, advertising, and data privacy regulations is a plus. - In-depth knowledge of industry trends and best practices in media monetization and marketing analytics.
Text as published by CP Axtra. We don't edit postings; apply and ask questions on the employer's site.