About the role
Role: Paid Social Specialist(Meta Ads Specialist) Hours: Monday - Friday. 9AM - 5PM CST Location: Remote Salary: $1,800–$3,200/month (LATAM/Philippines) | $1,500–$2,550/month (Serbia)
We are seeking an experienced Meta Ads Specialist to enhance our team. This role demands a candidate proficient in creating, managing, and optimizing ad campaigns across a diverse client base. It's essential to have a solid understanding of Facebook Ads Manager and the Meta Business Suite. The ideal candidate should be results-driven with a proven ability to create successful ad campaigns and enhance organic social media engagement. Additionally, the candidate must be comfortable in client-facing roles, regularly interacting with clients, understanding their needs, and presenting campaign results and strategies effectively.
Key Responsibilities
Campaign Development and Management:
- Develop and manage advertising campaigns using Facebook Ads Manager. - Manage 25+ ad accounts, ensuring optimal structure and performance. - Create compelling ad creatives, including copywriting and image selection.
Performance Analysis:
- Analyze performance data to drive campaign improvements. - Present detailed campaign performance reports to clients. - Provide data-driven recommendations for optimizing campaign performance.
Client Collaboration:
- Collaborate with clients to align campaign goals, audiences, and budgets. - Ensure quality assurance for ads, targeting accuracy, and correct landing page links. - Boost organic content on client pages.
Meta Pixels Implementation:
- Install and configure Meta Pixels on various websites and applications via Google Tag Manager (GTM). - Troubleshoot and resolve any issues related to Meta Pixel functionality and data discrepancies. - Define and set up custom conversions to track specific user actions that align with business goals.
Custom Audiences and Lists:
- Develop and manage custom audiences based on pixel data for targeted marketing campaigns. - Use pixel data to create and update client lists for personalized advertising strategies.
Staying Updated:
- Stay updated with Meta's advertising practices and updates. - Implement new strategies and tools as they become available to enhance tracking and marketing capabilities.
Internal Collaboration:
- Collaborate internally with the marketing and development teams to ensure seamless integration and operation of Meta Pixels and ad campaigns. - Work closely with the creative team for ad creatives development.
Requirements
- 3-4 years in Facebook advertising campaign management. - Expertise in Facebook Ads Manager and Meta Business Suite. - Experience with Meta Ads Manager for multiple clients. - Proficiency in tracking setups, web campaign traffic analysis, and audience engagement metrics. - Strong project management and attention to detail. - Analytical skills for data-driven campaign recommendations. - Excellent communication skills for effective client interactions. - Experience in running video ads. - Familiarity with other digital marketing channels (e.g., Google Ads) is a plus.
Additional Skills:
- Media buying, planning, and creative strategy on Meta platforms. - Proficiency in HubSpot or similar CRMs. - Knowledge of Asana or similar project management software. - Experience with Canva for creative development. - Copywriting and editing skills.
Benefits
- Remote Work: Work from anywhere—our team is global, and we value work-life balance.
- Growth Opportunities: As a key player i you’ll have the chance to shape your role and grow with us.
- Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.
As part of our recruitment process, all candidates are kindly asked to read, understand, and agree to Lago’s Confidentiality and Non-Circumvention Agreement. This ensures a respectful and professional experience for everyone involved.
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