About the role
We are seeking an experienced Performance Marketing Specialist / Media Buyer with a proven track record in Dubai real estate, particularly in off-plan property lead generation. The ideal candidate has hands-on experience managing high-performing paid media campaigns that generate qualified investor and buyer leads from international markets.
This is a remote freelance position requiring a data-driven professional who can independently plan, execute, optimize, and scale paid advertising campaigns while working closely with sales and creative teams.
Key Responsibilities
- Plan, launch, manage, and optimize lead generation campaigns across Meta Ads, Google Ads, YouTube, Snapchat, and other paid advertising platforms. - Generate high-quality buyer and investor leads for Dubai off-plan real estate projects. - Execute campaigns targeting international markets including the UK, GCC, Europe, India, Pakistan, China, Russia/CIS, and Africa. - Manage campaigns for overseas property roadshows, investor events, exhibitions, and sales launches. - Monitor and optimize campaign performance based on KPIs including Cost Per Lead (CPL), Cost Per Qualified Lead (CPQL), Conversion Rate, Booking Rate, and Return on Ad Spend (ROAS). - Work closely with the sales team to evaluate lead quality and continuously improve campaign targeting and performance. - Coordinate with designers, copywriters, and developers to create high-converting ad creatives, landing pages, lead forms, and campaign assets. - Set up and manage tracking using Meta Pixel, Google Tag Manager, Google Analytics, conversion APIs, and other tracking tools.
Requirements
- 3–4+ years of experience in Performance Marketing or Media Buying. - Proven experience managing paid advertising campaigns for Dubai real estate agencies, developers, or off-plan property projects. - Demonstrated success in generating qualified international real estate leads. - Strong expertise in:
- Meta Ads Manager - Google Ads - YouTube Ads - Snapchat Ads
- Solid understanding of audience targeting, campaign optimization, bidding strategies, retargeting, and conversion tracking. - Experience managing advertising budgets and improving lead quality while maintaining target CPL. - Strong analytical skills with the ability to interpret campaign data and make data-driven decisions. - Excellent communication skills in English. - Self-motivated, proactive, organized, and able to work independently in a remote environment.
Benefits
- Competitive salary - Fully remote work environment. - Opportunity for long-term collaboration and career growth.
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