About the role
SEO Content Strategy & Planning
- Develop and execute the English SEO content strategy in alignment with overall SEO and business objectives. - Identify content opportunities based on keyword research, search demand, competitor analysis, SERP trends, and business priorities across traditional search and AI-powered search experiences. - Identify opportunities related to Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). - Own the planning and delivery of the English SEO content calendar, ensuring priorities are aligned with business and SEO goals. - Assign topics and content briefs based on team capacity, expertise, priorities, and expected SEO impact.
SEO Content Quality & Optimization
- Establish and maintain SEO content guidelines and standards for English-language content. - Ensure content follows SEO best practices across:
- Search intent and topical relevance - Keyword targeting and semantic relevance - Internal linking - E-E-A-T - On-page SEO - Content structure and FAQs - Metadata - Entity optimization - AI-search visibility
- Conduct regular content audits to identify opportunities for updating, consolidating, improving, or removing content. - Maintain consistency across English content in terms of tone of voice, terminology, formatting, accuracy, and SEO standards.
AI Integration & Content Innovation
- Integrate AI tools and workflows into the English SEO content production process to improve research, ideation, optimization, efficiency, and content scalability. - Develop and maintain AI prompting frameworks, templates, and workflows for different content types and SEO use cases. - Regularly audit AI-assisted content to identify issues such as factual inaccuracies, hallucinations, generic or repetitive writing, keyword stuffing, lack of originality, poor search-intent alignment, and potential quality issues.
Performance & Analytics
- Monitor the performance of English SEO content using tools such as Google Search Console, GA4, Ahrefs, and AI visibility platforms. - Analyze organic clicks, impressions, rankings, CTR, organic traffic, conversions, and content engagement. - Identify content performance trends and translate insights into actionable optimization opportunities. - Measure the impact of content updates and SEO initiatives and continuously refine the content strategy based on performance data. - Prepare regular English SEO content performance reports, highlighting key results, insights, opportunities, and areas for improvement.
Team Leadership & Collaboration
- Lead and mentor the English SEO content team, ensuring clear priorities, workflows, and performance expectations. - Support the development of writers through coaching, training, feedback, and knowledge sharing. - Collaborate with the Senior Writer and Editor to maintain content quality, productivity, consistency, and editorial standards. - Promote continuous learning and adoption of evolving SEO, content, and AI best practices across the team.
- Collaborate with Technical SEO, Product, Inventory, and other relevant teams to align content priorities and ensure effective execution.
Requirements
- 4+ years of experience in SEO content, digital content, or editorial roles, with strong experience in English-language SEO. - Proven experience in leading, mentoring, and developing content teams. - Strong understanding of AI-assisted content workflows and emerging AI search experiences, including AEO/GEO. - Strong analytical and problem-solving skills. - Experience using SEO and analytics tools such as Google Search Console, GA4, Ahrefs, Semrush, or similar platforms. - Experience in the real estate industry is a strong plus, particularly experience creating SEO content for real estate platforms, property marketplaces, developers, or related businesses.
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