About the role
Creative Product Manager
Location: Ho Chi Minh City, Vietnam
Employment Type: Full-time
About the Role
Our client is looking for a Creative Product Manager to lead its Creative & Product Development function. You will set the creative and product direction, lead the team that turns ideas into finished products, and make sure every new product is on-brand, high quality, delivered on time, and commercially scalable.
This is a hands-on leadership role. About half of your time goes to running the creative production and product development process and leading your team, so we are looking for someone with a clear aesthetic point of view who can also build the systems and standards to scale the team.
Key Responsibilities
1 - Research & Product Strategy
- Translate Business Strategy and Brand Strategy into a creative and product direction for each product line, series, and collection. - Build quarterly Product Development Roadmaps across product lines and business goals. - Define concept, aesthetics, visual storytelling, and a consistent visual language across the whole portfolio. - Monitor market trends, competitors, customer behavior, and market gaps across the US and European markets, including Amazon, TikTok Shop, Walmart, Etsy, and related channels, particularly in Art & Craft, DIY, and Activity Kits. - Identify product opportunities based on commercial value, customer experience, and ability to differentiate. - Research new materials and finishing techniques; build and manage the innovation pipeline.
2 - Creative Production & Product Development Management
Idea & concept development
- Lead concept development from insight and ideation to Product Brief, Creative Brief, and detailed design direction. - Define themes, illustration styles, colors, materials, formats, and product experience that fit the target customer. - Build evaluation criteria for concepts and creative output (differentiation, customer experience, aesthetic quality, commercial potential, brand fit, and execution capability). - Make sure concepts meet functionality, quality, cost, timeline, and manufacturability requirements, and can expand into a series or collection.
Creative production & art direction
- Review and approve concepts, moodboards, artwork, and visual direction, ensuring quality and consistency with brand positioning. - Provide art direction for product projects, launch campaigns, and commercial content.
End-to-end development process
- Own the full process: Research, Ideation, Concept, Design, Prototype, Sampling, Validation, and Launch Readiness. - Set review and approval criteria for each stage, from concept validation and artwork review to sample approval. - Manage roadmap, timeline, milestones, resources, and quality across multiple projects at the same time. - Maintain product specifications, design files, and artwork assets; proactively identify risks and resolve bottlenecks.
Team leadership
- Lead, assign work to, and coach the Product Development team: Product Research, Product Idea, Designers, and Artists. - Set goals, output standards, and capability development plans for each team member; give clear, constructive feedback. - Build and standardize SOPs, templates, frameworks, evaluation criteria, and approval processes. - Standardize data, documentation, and creative assets so the team stays consistent as it scales.
Supplier & cross-functional work
- Work with Supply Chain and suppliers on sample development, material selection, packaging, manufacturing feasibility, and cost optimization. - Ensure products meet quality, safety, e-commerce platform, intellectual property, and target-market regulatory requirements.
3 - Product Launch & Commercialization
- Manage the product lifecycle from development through post-launch. - Partner with Marketing, Brand, and Social Media on Go-to-Market plans and on communicating product value and differentiators consistently. - Prepare artwork, product information, and launch materials.
4 - Evaluation & Optimization
- Track post-launch performance: sales, conversion, customer reviews, return rates, and contribution margin. - Analyze customer feedback and business data to assess concept effectiveness, quality, and product experience. - Propose improvements, new versions, bundles, and series or collection extensions based on actual results.
Requirements
Must-have
- Strong creativity and a clear aesthetic sense, backed by a portfolio or products you directed. - 7+ years of experience in Creative, Art Direction, Product Development, Product Management, or New Product Development (NPD). - 3+ years of experience leading a team in a related field, with the ability to give clear feedback and develop people. - Solid understanding of the product development process, including setting evaluation criteria at each stage. - Proven experience developing physical products from concept to commercialization and managing multiple projects at once. - Hands-on experience working with factories, suppliers, or manufacturing partners; working knowledge of materials, manufacturing, and cost optimization. - Proficient in project management methods for schedule and budget control. - English proficiency for working with international partners and reading technical and market research materials. - Bachelor's degree in Architecture, Fashion Design, 2D Graphic Design, Art Direction, Product or Industrial Design, or a related field (Business, Engineering, Supply Chain, or Marketing backgrounds with strong creative experience are also welcome).
Tools
- Adobe Creative Suite, 3D tools, prototyping - Microsoft Excel / Google Sheets - Notion / Asana - AI tools such as ChatGPT, Claude, or Perplexity for research and product development
Compensation & Benefits
- Competitive salary, 13th-month salary, and profit-based bonus based on business performance. - Monthly attendance bonus. - Annual performance review and salary adjustment. - Personal health insurance and comprehensive physical and mental health care policy. - Annual health check-up organized by the company. - 16 days of annual leave plus additional seniority leave. - 3 remote working days per month. - Learning and development budget; internal and external training in professional and soft skills. - Onboarding program and a Buddy throughout the probation period. - Annual team building, plus retreat activities for the management team. - Internal engagement activities: monthly Fridays, Year-End Party, Mid-Autumn Festival, Women's Day (Oct 20, Mar 8), Men's Day, and other celebrations.
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