About the role
Job Purpose:*
To lead the store to deliver an iconic, world-class customer experience, drive sales and profitability, and build a high-performing team that lives the Victoria's Secret brand values: Passion, Customer Obsession, and Empowerment.
*Key Responsibilities:*
*A. Sales & Business Leadership:* - Own full P&L responsibility for the store - drive sales, KPIs (Conversion, UPT, ADS, AUR) - Analyze sales reports and create strategic action plans to achieve monthly and yearly targets - Drive loyalty program (Angel Card), Bra Fit events, and new collection launches
*B. Customer Experience:* - Ensure every customer receives an elevated, intimate and inclusive bra fitting and styling experience - Model VS Selling Behaviors - Greet, Discover, Fit, Style, and Inspire loyalty - Handle VIP and escalated customer concerns with professionalism
*C. Team Leadership & Development:* - Recruit, train, coach and retain top talent - build a strong pipeline of Assistant Managers and Supervisors - Conduct daily huddles, weekly trainings on product knowledge (Bra, Panty, Beauty, PINK) - Drive performance management, succession planning and engagement
*D. Operations & Visual Merchandising:* - Ensure full compliance with VS Visual Merchandising guidelines, brand standards and VM directives - Maintain operational excellence: Stockroom, inventory accuracy, shrink control, health & safety, and audit compliance - Ensure all promotions, pricing, and marketing are executed flawlessly
Requirements
Qualifications:* - Bachelor's Degree preferred - 4+ years of Store Management experience in premium / luxury fashion, beauty, or lingerie retail (Zara, H&M, Sephora, etc.) - Proven track record of achieving sales targets and leading large teams (15+ staff) - Strong business acumen, fluent in English, excellent communication skills - Passion for Victoria's Secret brand and empowering women.
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