About the role
Location: New York, NY
Work Model: In-office (5 days per week, Flatiron)
Industry: Payroll & back-office software for startups
Compensation: $200K-$350K OTE
About the Company
Our partner builds a payroll and back-office suite for startups, helping founders run the operational side of their companies. They are a Series A company with a team of roughly 40-45 people, based in New York and growing quickly.
The Opportunity
Our partner is hiring a Head of Demand Generation in a player-coach seat. You will personally run paid, SEO, email, and lifecycle today, then build the team as the company scales. You will own marketing-sourced pipeline with a mandate to deliver 3-4x coverage on the bookings target.
You will partner with the COO on brand and the Head of Sales on conversion, marketing to founders, finance buyers, and people-and-ops buyers.
Responsibilities
- Own inbound demand generation across paid, SEO, email, and lifecycle, hands-on - Deliver marketing-sourced pipeline against a 3-4x bookings coverage target - Grow MQL volume and quality, site traffic and conversion, and organic search - Manage paid spend efficiently against CAC and ROAS goals - Partner with the COO on brand and the Head of Sales on pipeline conversion - Hire and build the demand generation team as the company scales
Requirements
- 6+ years in demand generation or growth marketing at B2B sales-led SaaS companies - Inbound programs that produced measurable pipeline, not just traffic - Strong writing for a business audience - Funnel thinking: spend to pipeline to revenue - Comfortable as a player-coach who still runs channels hands-on - Excitement about working in person in New York five days per week - Bonus: fintech, HR tech, or developer-adjacent background
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