About the role
About the Role
We're looking for a driven Sales Development Representative (SDR) to join a growing B2B SaaS company that helps restaurant businesses improve profitability and streamline operations.
In this role, you'll engage restaurant owners and decision-makers through outbound cold calling, identify business challenges, qualify opportunities, and schedule product demonstrations for the sales team.
This is a high-volume outbound sales role, ideal for someone who enjoys prospecting, building relationships, and creating opportunities through meaningful conversations.
What You'll Do
Outbound Prospecting
- Conduct a high volume of outbound cold calls to restaurant owners and operators. - Introduce the company's software solution in a clear and engaging way. - Capture prospects' attention and generate interest quickly. - Follow structured sales scripts while keeping conversations natural. - Adapt your approach based on each prospect's needs and business.
Lead Qualification
- Identify whether prospects match the ideal customer profile. - Understand how they currently manage operations, inventory, labor, food costs, and profitability. - Discover operational pain points and business challenges. - Assess buying potential and determine if a product demonstration is appropriate. - Focus on booking qualified meetings rather than maximizing appointment volume.
Discovery & Relationship Building
Conduct initial discovery conversations around topics such as:
- Food cost management - Labor costs - Inventory control - Purchasing processes - Recipe costing - Profitability tracking - Operational efficiency - Multi-location management - Restaurant performance visibility
Appointment Setting
- Schedule qualified product demonstrations. - Confirm meeting details and contact information. - Ensure prospects understand the value of the demo. - Record detailed discovery notes for the sales team. - Coordinate confirmations, reminders, follow-ups, and rescheduling when needed.
CRM & Pipeline Management
- Maintain accurate CRM records. - Document calls, objections, qualification details, and next steps. - Keep prospect information updated. - Manage follow-up activities consistently.
Performance & Continuous Improvement
- Meet outbound activity and appointment targets. - Participate in coaching sessions and call reviews. - Track common objections and provide feedback to improve messaging. - Continuously improve sales performance through feedback and training.
What We're Looking For
Required
- Previous experience as an SDR, BDR, Appointment Setter, Telesales Representative, or similar outbound sales role. - Proven experience making outbound cold calls. - Experience speaking with business owners or senior decision-makers. - Excellent communication and active listening skills. - Strong objection handling and persuasion abilities. - Ability to identify business needs through discovery questions. - Experience using CRM platforms. - Highly organized with excellent follow-up skills. - Comfortable working independently in a remote environment. - Strong spoken English with clear pronunciation. - Reliable internet connection and a professional home office setup.
Nice to Have
- Experience selling SaaS or subscription-based software. - Experience selling into restaurants, hospitality, or SMBs. - Familiarity with restaurant operations or profitability management. - Experience working with North American customers. - Experience using dialers, CRM systems, and appointment scheduling tools. - Track record of consistently achieving outbound sales targets.
Success in This Role
You'll thrive in this position if you are:
- Confident and resilient. - Comfortable making a high volume of outbound calls. - Curious and consultative. - Skilled at building rapport quickly. - Results-oriented and accountable. - Coachable and eager to improve. - Organized and detail-oriented. - Focused on quality conversations rather than simply booking meetings.
Work Arrangement
- Remote position - Full-time - Working hours aligned with North American business hours - Ongoing coaching and professional development - Performance-driven environment with clear goals and metrics
What You'll Be Measured On
- Outbound calls completed - Conversations with decision-makers - Qualified opportunities generated - Product demonstrations booked - Demo attendance rate - CRM accuracy and quality of notes - Follow-up completion - Overall contribution to the sales pipeline
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