About the role
ABOUT THE ROLE
Own paid acquisition for a consumer app, with responsibility for growth across its launch and future apps. You will work hands-on across campaign management, creative testing, and mobile attribution to drive efficient user activation.
WHAT YOU'LL DO
- Manage Meta and TikTok campaigns day to day, including audiences, offers, budgets, and decisions to pause or scale.
- Turn user-generated content into ads, brief creators, and produce a steady volume of creative variants, using AI tools where useful.
- Track performance beyond the click with mobile attribution and analytics tools, optimizing for CPI and cost per activated couple.
- Assess each test within 24 to 48 hours and share a weekly performance readout.
- Work toward a target of approximately $2 CPI at scale for the November App Store push.
WHAT WE'RE LOOKING FOR
- Approximately 1 to 5 years of experience, with hands-on experience managing real-budget Meta or TikTok consumer app or app-install campaigns in Ads Manager.
- Ability to write ad hooks and copy, run high-volume creative tests, adapt UGC into ads, and brief creators.
- Comfort with campaign data, mobile attribution, and downstream activation metrics, using tools such as AppsFlyer, SKAdNetwork, PostHog, SQL, or the Ads API.
- Experience growing a subscription app with real users and published CPI results is a plus.
LOCATION
On-site in San Francisco, California, or Palo Alto, California, or remote within the United States.
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