About the role
We are looking for a Product Manager - Growth to drive lifecycle engagement and CRM-led initiatives. This role will focus on user communication, engagement, and reactivation through targeted and personalized experiences.
About the Job
- Own and optimize CRM channels (push, in-app, notifications, messaging). - Build and execute lifecycle journeys to improve engagement and retention. - Work closely with Data teams to define user segmentation and targeting strategies. - Run experiments to improve open rates, CTR, and conversion. - Collaborate with Growth and Product teams to support campaign execution.
About you
- 4–5 years of product management experience. - Experience in CRM, lifecycle marketing, or engagement products. - Familiarity with tools like MoEngage or similar. - Strong analytical and problem-solving skills. - Ability to work in a fast-paced, cross-functional environment. - Experience in fintech or e-commerce. - Exposure to personalization or recommendation systems.
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