About the role
Key Responsibilities
- Develop and execute go-to-market (GTM) strategies to drive user acquisition, engagement, and retention. - Identify and optimize growth opportunities, including paid acquisition, organic growth, partnerships, and community-driven marketing. - Conduct market research to refine positioning, messaging, and pricing strategies. - Work closely with product, sales, and business development teams to align marketing efforts with business objectives. - Use data-driven insights to track, analyze, and optimize marketing performance. - Experiment with new growth strategies and marketing channels to scale the product. - Develop compelling product narratives and content to drive demand generation. - Design and run rapid experiments (A/B testing, viral loops, referral programs, etc.) to identify and optimize growth opportunities. - Leverage data, analytics, and behavioral insights to refine user journeys and conversion funnels. - Explore and optimize organic and paid acquisition channels (SEO, PPC, influencer partnerships, social media, etc.). - Implement and automate lifecycle marketing campaigns (email, push notifications, retargeting, etc.). - Collaborate closely with product, engineering, and business teams to integrate growth initiatives into the product roadmap. - Develop creative, viral, and low-cost growth hacks to increase adoption. - Continuously analyze performance metrics, iterate on strategies, and report insights to stakeholders. - Support the venture studio to design and apply a structured growth playbook.
Preferred Experience & Qualifications
- Proven experience in scaling digital products from product-market fit to high-growth stages. - Strong understanding of growth marketing, digital acquisition, and product positioning. - Experience working with performance marketing, SEO, content marketing, and lifecycle marketing. - Background in data-driven decision-making, A/B testing, and funnel optimization. - Ability to create compelling product messaging and GTM strategies. - Excellent communication, storytelling, and stakeholder management skills. - Experience working with growth loops, referral programs, and viral marketing tactics. - Strong background in data analytics, conversion rate optimization (CRO), and A/B testing. - Expertise in performance marketing (Google Ads, Facebook Ads, etc.) and organic growth (SEO, content, community building). - Technical proficiency with marketing automation, analytics tools (GA, Mixpanel, Amplitude, etc.), and CRM platforms. - A hacker mindset—resourceful, experimental, and able to execute quickly with limited resources. - Prior experience in venture studios, startups, or high-growth tech companies is a plus.
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