About the role
Lifecycle Automation Specialist (Clients)
We are looking for a Lifecycle Automation Specialist (Clients) to join our Marketing department. The core role mission is to building and continuously optimizing full-cycle automated communication funnels (Email, App/Web Push, In-App) to drive LTV growth and reduce churn rate.
Responsibilities • Map and refine the end-to-end client lifecycle journey based on trading behavior, deposit history, risk tolerance, and platform engagement; create dynamic user segmentations based on real-time event tracking • Design, build, and deploy automated trigger workflows and drip campaigns using modern CRM/Lifecycle tools; Reviewing and evaluating content from a Retention Marketing perspective within the scope of assigned campaigns • Cross-functional collaboration with Data/BI/Engineering, Product, and Marketing teams to design compelling promotional offers, ensure accurate behavioral event tracking in the CRM, and implement advanced personalization logic using dynamic tags • Set up structured A/B and multivariate tests for copy, send times, channel preferences, and incentives; track and report on lifecycle KPIs • Ensure deliverability hygiene (IP warming, domain health, unsubscribe management) and partner with Legal and Compliance to align communications with regulations (GDPR, CAN-SPAM, local frameworks) • Hands-on work with HTML/CSS templates, adapting responsive designs across diverse devices, and setting up dynamic content for specific audience segments. • Regular monitoring of retention metrics, analyzing retention trends, and researching bottlenecks in user burnout and fatigue. • Competitive analysis to track competitor messaging strategies and identify best practices within our niche. • Preparing and launching regular and special promotional campaigns in compliance with brand guidelines, layout standards, and legal compliance - acting as a backup specialist
Requirements • At least 3+ years of hands-on experience with B2C focus in designing and building event-driven automated workflows using modern CRM/ESP tools • Proven experience executing multi-channel messaging strategies across Email, mobile/web Push, In-App messaging • Deep understanding of how behavioral event data moves (JSON payloads, Webhooks, REST APIs, custom user attributes) • Solid grasp of domain authentication protocols (SPF, DKIM, DMARC), IP warming strategies, spam filter mechanics, and inbox placement monitoring tools • Proficiency in HTML/CSS for responsive email layout debugging and experience using dynamic scripting languages to personalize content based on user data • Strong build retention cohorts, and analyze funnel performance using analytics platforms • Proven experience in conceptualizing funnel logic and executing lifecycle campaigns across multiple stages (e.g. Onboarding, Retention, Churn Prevention, Reactivation); conceptualize funnel logic; event mapping experience • Ability to formulate structured hypotheses and conduct rigorous A/B tests • Advanced segmentation expertise • Meticulous attention to detail, empathy for the trader journey, data curiosity and experimentation mindset, cross-functional collaboration skills, proactive troubleshooting, and a balance of speed and systemic quality • Upper Intermediate English level
Will be a plus • Experience executing synchronized messaging strategies across SMS, and Messengers (WhatsApp/Telegram) • Fintech/Financial product domain experience • Understanding of how AI tools and automation can be leveraged to streamline routine in retention
We offer • Direct ownership of the automation and communications architecture • Opportunity to directly drive Retention & LTV and test hypotheses with full autonomy and zero micromanagement • 20 paid vacation days per year • 10 paid sick leave days per year • Public holidays as per the company's approved Public holiday list • Medical insurance • Opportunity to work remotely • Professional education budget • Language learning budget • Wellness budget (gym membership, sports gear, and related expenses)
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