About the role
Join BDG’s Experiential team, where we create elevated, high-impact, award-winning events at the country’s biggest cultural tentpoles — NYFW, Art Basel, Coachella, F1, and more. We’re looking for a strategic, creative, highly organized leader ready to own branded experiences from ideation through on-site execution, someone who thrives on the adrenaline of bringing big ideas to life in real time, and wants to help shape what’s next for experiential.
Key Responsibilities
Pre-Sale • Lead ideation, scoping, and pitch strategy for custom events and brand activations across our stable of proprietary properties. • Write and revise compelling pitch decks and RFP responses, shaping direction rather than just contributing to it. • Partner with Creative, Sales, and Editorial to ground concepts in audience insight and brand strategy.
Post-Sale / Execution • Own budgeting for assigned activations: building budgets, onboarding and managing vendors, tracking spend, approving invoices, and reconciling final costs. • Lead vendor negotiation, contracting, and production timelines as primary point of accountability for delivery. • Interface with clients throughout the process — refining concepts, managing expectations, and solving creatively in real time, including on-site. • Manage logistics for tentpole events (room blocks, travel, staffing) and ensure proper team resourcing. • Oversee recaps and event materials, guiding junior team members on quality and brand alignment. • Present strategic recommendations and recaps to leadership and clients. • Refine best practices and templates to improve team efficiency over time.
Qualifications • 5–8+ years in experiential marketing, brand activations, or events, with a track record of leading complex activations independently and successfully. • A fast-paced go-getter with an out-of-the-box, marketing-minded approach — genuinely passionate about where experiential is headed. • Skilled negotiator with proven budget and vendor management experience. • Strategic thinker with strong creative instincts and excellent writing and visual storytelling skills. • Strong client-facing communication and presentation skills. • Highly dependable and collaborative across cross-functional teams. • Highly organized, able to manage multiple high-stakes projects under tight deadlines. • Proficient in Canva, Keynote, PowerPoint, MS Office, and Monday.com (or similar). • Willing to travel and work nights/weekends as needed.
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