About the role
About Wahed:
The global financial system wasn't built for everyone. For millions of people, its reliance on interest (riba) creates a barrier to managing money and building wealth without compromising their values.
At Wahed, we're changing that. We are a global fintech company on a mission to build a new financial system—one that is ethical, accessible, and entirely interest-free. From our offices across the globe, our team is building products that were once deemed impossible, from pioneering Shariah-compliant equity ETFs, creating true riba-free alternatives to high yield savings accounts, to creating no-leverage real estate investments for truly interest-free income producing assets. If you're driven to solve complex problems and believe finance should empower, not exclude, join us in building a more equitable financial future.
Job Brief:
We are seeking a highly skilled and creative Growth Lead to join our dynamic team at Wahed. As a Growth Lead, you will be responsible for driving customer acquisition, improving customer retention, and maximising revenue growth through innovative marketing strategies. Your expertise will be crucial in implementing data-driven marketing campaigns, optimising conversion funnels, and identifying opportunities for business growth. This role requires a deep understanding of digital marketing techniques, analytics, and a passion for driving results.
Job Description: • Candidate should have a strong focus on execution and deployment which translates into the ability to: • Develop and execute 360 growth marketing strategies to drive customer acquisition, engagement, and retention within the financial services industry. • Ability to develop content assets including designing and creating efficient landing pages, creating illustrative content infographics and a strong understanding in building dynamic assets such as tools and simulators. • Strong understanding of web page and landing page creation, including wireframing, development of wireframes in CMS systems, and deployment of content using the CMS system. The ability to utilize front-end web development languages such as HTML and JavaScript is a strong plus. • Be comfortable analysing data in the form of customer behaviour and traffic to marketing channels to develop and execute end-to-end campaigns, creating reports for analysing key metrics and developing sharp insights. • Leverage awareness, consideration, conversion funnels and be able to execute on creating content for each funnel, measuring the performance of each funnel and having the ability to optimise utilising continuous A/B testing. • Deploy content across various marketing channels, such as email marketing, social media, SEO/SEM, content marketing, and paid advertising, in order to maximise brand visibility, engagement and generate qualified leads. • Utilize growth hack business frameworks such as AARRR model to develop and execute growth strategies across all stages of the user lifecycle: Acquisition, Activation, Retention, Referral and Revenue.
Job Specification: • Proven experience as a Growth Hacker or similar role. • Strong knowledge of digital marketing strategies, techniques, and tools, including SEO, SEM, email marketing, content marketing, social media, and paid advertising. • Proficiency in marketing analytics and data-driven decision-making. • Experience with Google Analytics, Mixpanel or similar tools is essential. • Solid understanding of conversion rate optimization (CRO) principles and best practices. • Excellent analytical skills with the ability to interpret complex data and generate actionable insights. • Creative mindset with the ability to develop innovative marketing ideas and campaigns. • Strong project management skills with the ability to prioritise tasks and meet deadlines in a fast-paced environment. • Exceptional communication and interpersonal skills to effectively collaborate with cross-functional teams. • Results-oriented mindset with a focus on driving measurable business growth. • Knowledge of the financial industry, including banking, investments, or fintech, is highly desirable. • Strong understanding of comprehensive business and marketing funnel and experience implementing growth strategies across multiple stages of the user lifecycle: Acquisition, Activation, Retention, Referral and Revenue.
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