About the role
Work location: Tai Seng, North-East Region, Singapore Employment type: Full-time Salary: S$3,500–5,000 per month
Key responsibilities • Plan, set up, manage and optimise Google Ads campaigns based on business objectives • Conduct keyword research and identify relevant search terms and opportunities • Create and manage Search, Display, Performance Max and other relevant Google Ads campaigns • Monitor campaign performance, including impressions, clicks, conversions, CTR, CPC and ROAS • Analyse campaign data and identify areas for improvement • Optimise keywords, bids, budgets, ad copy, targeting and campaign settings to improve performance • Conduct A/B testing on ad copy, keywords, audiences and campaign strategies • Monitor search terms and manage negative keywords to improve traffic quality • Manage daily and monthly advertising budgets and ensure spending is aligned with campaign objectives • Track leads, conversions and other relevant campaign results
About you • Hands-on experience managing Google Ads campaigns is required • Proven experience in Google Ads / PPC / Paid Search • Strong understanding of Google Ads campaign setup, keyword targeting, bidding and optimisation • Familiar with Google Analytics and Google Tag Manager • Experience with conversion tracking and campaign performance analysis • Comfortable working with advertising data, metrics and performance reports • Strong analytical and problem-solving skills • Able to manage multiple campaigns and budgets independently • Good understanding of digital marketing and paid advertising principles • Strong attention to detail and willingness to continuously optimise campaign performance
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