About the role
Position: WordPress Developer (Marketing & Integrations)
USD Salary : $10–$20/hr
Remote (LATAM | Eastern Europe | PH)
Schedule: Full time - Monday - Friday. 9AM - 5PM EST
We are looking for an experienced WordPress Developer to support the development and maintenance of high-performing marketing websites and landing pages. This role focuses on building modular WordPress themes using Advanced Custom Fields (ACF) and supporting marketing systems through integrations, tracking implementation, and conversion-focused landing pages.
You will work closely with designers, marketers, and automation teams to deliver scalable websites and marketing assets that drive lead generation and performance.
Responsibilities
- Build and maintain custom WordPress themes using ACF flexible content blocks as a modular page builder architecture - Perform routine WordPress core, plugin, and theme updates across our portfolio of client sites - Develop and QA landing pages for paid ad campaigns, ensuring proper form functionality, tracking, and CRM connectivity - Build and configure lead magnet tools including Typeform quizzes, Perspective funnels, chatbots, and similar conversion assets - Set up and manage integrations between websites, CRMs, and marketing platforms using webhooks, APIs, and automation tools like Zapier - Implement pixels, conversion tracking, and UTM structures in coordination with the performance marketing team - Collaborate with designers to translate Figma comps into clean, responsive WordPress builds - Support and optimize client sites built on page builders (Gutenberg, Elementor, Divi, etc.) as needed - Troubleshoot and debug front-end and back-end issues across client sites - Use AI tools to accelerate development workflows while maintaining code quality and manual oversight
Requirements
- 3+ years building custom WordPress themes with Advanced Custom Fields (ACF) flexible content blocks - 3+ years working with APIs, webhooks, and automation platforms (Zapier, Make, or similar) - Working knowledge of popular WordPress page builders (Gutenberg, Elementor, Divi, WPBakery, etc.) with the ability to troubleshoot, optimize, and extend them for client needs - Demonstrated ability to use AI as a development tool — not as a crutch, but as a force multiplier for speed and problem-solving - Conversion rate optimization (CRO) experience - Comfortable working in Figma and Adobe products (XD, Photoshop, Illustrator) - Solid understanding of HTML, CSS, JavaScript, and PHP - Developer-first mindset with a marketing support orientation - Detail-oriented, organized, and comfortable managing multiple client projects - Proactive problem solver who communicates clearly with both technical and non-technical teammates
Desired Traits
- Laravel experience - Google Tag Manager - Experience with GoHighLevel, ActiveCampaign, or similar CRM/marketing platforms - Unbounce or ClickFunnels - Copywriting ability - Basic design skills
Benefits
- Remote Work: Work from anywhere—our team is global, and we value work-life balance.
- Growth Opportunities: As a key player i you’ll have the chance to shape your role and grow with us.
- Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.
As part of our recruitment process, all candidates are kindly asked to read, understand, and agree to Lago’s Confidentiality and Non-Circumvention Agreement. This ensures a respectful and professional experience for everyone involved.
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