About the role
Location: Remote / UAE / Portugal/UK - Option to relocate to Dubai post Probation Period Company: Kompetenza Department: Marketing & Sales Reports To: Sales Director
About Kompetenza
Kompetenza is a Salesforce partner specializing in CRM solutions, FlexTeam Pods, and digital transformation services. We help businesses scale efficiently by leveraging cutting-edge CRM, AI-driven lead generation, and marketing automation technologies.
Role Overview
We are looking for a Manager of Lead Generation to build and implement a digital infrastructure for acquiring new customers in multiple territories. This role will focus on developing a multi-channel lead generation strategy, utilizing CRM (Salesforce), marketing automation, AI-powered lead gen tools (like Amplemarket or similar), LinkedIn marketing, Google AdWords, SEO, and digital campaigns.
This is an exciting opportunity to build a lead generation engine from the ground up, working with advanced AI-driven solutions, digital marketing techniques, and sales automation. The ideal candidate will have experience in the technology sector, particularly in CRM or Salesforce ecosystems, and will be hands-on in designing and executing scalable lead acquisition strategies.
Key Responsibilities
1. Lead Generation Strategy & Execution
- Design and implement a scalable lead generation system to acquire customers in multiple regions. - Develop and manage multi-channel campaigns, leveraging SEO, paid advertising, LinkedIn, and AI-driven prospecting. - Use AI-based lead generation platforms (e.g., Amplemarket, ZoomInfo, Apollo.io, or similar) to optimize prospecting and outreach. - Oversee Google AdWords, PPC campaigns, and targeted paid advertising strategies.
2. CRM & Marketing Automation Infrastructure
- Build and maintain a lead management system within Salesforce CRM, ensuring data is structured for automation and conversion tracking. - Implement and optimize marketing automation platforms (HubSpot, Pardot, Marketo, or similar) to automate email and drip campaigns. - Leverage AI-driven tools for automated outreach, personalized email campaigns, and customer targeting.
3. Digital Marketing & SEO Optimization
- Develop and execute SEO strategies to enhance online visibility and organic lead acquisition. - Optimize website landing pages and content strategy for lead conversion. - Manage and improve LinkedIn marketing campaigns, including outreach and sponsored ads. - Track key lead generation KPIs, ensuring performance optimization and ROI maximization.
4. Data-Driven Optimization & Analytics
- Implement lead scoring and segmentation models to identify high-converting prospects. - Analyze campaign data, sales funnel performance, and customer behavior insights to refine strategies. - Use AI-powered analytics and automation to continuously optimize lead generation efforts.
5. Collaboration & Leadership
- Work closely with the sales team to align lead generation strategies with revenue goals. - Coordinate with content marketers and designers to create compelling assets that drive engagement. - Lead the implementation of ABM (Account-Based Marketing) strategies to target high-value clients.
Requirements
key Requirements
Must-Have Skills & Experience
✔ 3+ years of experience in lead generation, digital marketing, or demand generation. ✔ Proven experience in the technology industry (CRM, Salesforce, SaaS, or similar). ✔ Strong knowledge of Salesforce CRM, AI-driven lead gen tools (Amplemarket, ZoomInfo, etc.), and marketing automation. ✔ Hands-on experience in Google AdWords, LinkedIn advertising, and SEO optimization. ✔ Expertise in data-driven marketing, campaign performance tracking, and conversion optimization. ✔ Strong understanding of B2B sales funnels and outbound/inbound lead generation.
Soft Skills & Personality Traits
✔ Strategic thinker with a data-driven mindset. ✔ Proactive and hands-on – able to build processes from scratch. ✔ Excellent project management and execution skills. ✔ Strong communication and stakeholder management skills.
Benefits
Why Join Kompetenza?
✅ Build a lead generation machine from the ground up – an exciting opportunity to create a scalable system. ✅ Work with cutting-edge AI and automation tools to optimize sales outreach. ✅ High earning potential – competitive salary with performance-based commission. ✅ Remote work flexibility with a global team.
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