About the role
The Role
We’re looking for a Head of Lead Generation — a hands-on growth specialist who can build and execute synchronized outbound strategies across multiple platforms and markets.
This role requires a strategic thinker with strong execution skills — someone who can design and manage multichannel outbound campaigns using Amplemarket, LinkedIn automation tools (HeyReach, Aimfox), and Salesforce, while continuously testing, refining, and optimizing for maximum ROI.
Requirements
Key Responsibilities
- Develop and execute the lead generation strategy for Kompetenza and Datamax AI, aligning with business goals and sales targets. - Build and manage outbound sequences across Amplemarket, LinkedIn automation tools (HeyReach & Aimfox), and Salesforce — ensuring synchronization across all systems. - Conduct A/B testing on messaging, targeting, and outreach frequency to optimize conversion rates. - Maintain and manage CRM workflows inside Salesforce, ensuring all leads, activities, and campaigns are tracked accurately. - Partner with leadership to brainstorm and implement creative, out-of-the-box ideas for outbound growth, including new verticals, partner outreach, and webinars. - Manage campaign analytics and performance dashboards to report KPIs and ROI. - Coordinate with the sales team to hand off qualified leads and ensure follow-up consistency. - Continuously research and test new automation and AI tools to improve lead efficiency and scalability. - Plan and coordinate monthly webinars and lead-gen events to drive partner and client engagement.
Requirements
- 4+ years of experience in B2B lead generation, outbound marketing, or growth automation, ideally within SaaS, tech, or consulting. - Hands-on experience with Amplemarket, LinkedIn automation (HeyReach, Aimfox, etc.), and Salesforce CRM. - Proven ability to build and manage automated multichannel prospecting workflows. - Data-driven mindset with experience in A/B testing and campaign analytics. - Excellent written and verbal communication skills. - Strategic thinker with a “test and learn” attitude — unafraid to experiment and iterate fast. - Strong organizational skills; able to manage campaigns for multiple brands simultaneously (Kompetenza & Datamax AI).
Nice to Have
- Experience running webinars or partner campaigns for lead generation. - Familiarity with AI-powered sales tools and workflow automation. - Previous exposure to Salesforce AppExchange solutions or CRM-driven B2B SaaS.
Benefits
What We Offer
- Opportunity to shape the growth engine of two innovative AI-first companies. - Freedom to experiment, test ideas, and build automation-first strategies. - Collaborative team culture working directly with executive leadership. - Competitive compensation with performance-based incentives. - Remote-first work culture and the freedom to experiment with ideas.
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