About the role
SEO Content Quality & Optimization
- Follow and help maintain SEO content guidelines and standards for English-language content - Ensure content follows SEO best practices across:
- Search intent and topical relevance - Keyword targeting and semantic relevance - Internal linking - E-E-A-T - On-page SEO - Content structure and FAQs - Metadata - Entity optimization - AI-search visibility
- Conduct regular content audits to identify opportunities for updating, consolidating, improving, or removing content - Help maintain consistency across English content in terms of tone of voice, terminology, formatting, accuracy, and SEO standards
AI Integration & Content Innovation
- Use AI tools and workflows in the English SEO content production process to improve research, ideation, optimization, efficiency, and content scalability - Help develop and maintain AI prompting frameworks, templates, and workflows for different content types and SEO use cases - Regularly audit AI-assisted content to identify issues such as factual inaccuracies, hallucinations, generic or repetitive writing, keyword stuffing, lack of originality, poor search-intent alignment, and potential quality issues
Performance & Analytics
- Monitor the performance of English SEO content using tools such as Google Search Console, GA4, Ahrefs, and AI visibility platforms - Analyze organic clicks, impressions, rankings, CTR, organic traffic, conversions, and content engagement - Identify content performance trends and translate insights into actionable optimization opportunities - Measure the impact of content updates and SEO initiatives and help refine the content strategy based on performance data - Prepare regular English SEO content performance reports, highlighting key results, insights, opportunities, and areas for improvement
Requirements
- 2+ years of experience in SEO content, digital content, or editorial roles, with strong experience in English-language SEO - Good understanding of AI-assisted content workflows and emerging AI search experiences, including AEO/GEO - Strong analytical and problem-solving skills - Experience using SEO and analytics tools such as Google Search Console, GA4, Ahrefs, Semrush, or similar platforms - Experience in the real estate industry is a strong plus, particularly experience creating SEO content for real estate platforms, property marketplaces, developers, or related businesses
Text as published by Nawy Real Estate. We don't edit postings; apply and ask questions on the employer's site.