About the role
Job Description
- Owns audience activation across digital and omnichannel, how audiences are packaged and made usable by advertisers, and how performance is measured back into the data model. - Digital marketing, adtech, or audience activation on the brand, agency, publisher, or platform side. - Hands-on running campaigns across major digital and audience platforms, including custom and matched audience uploads. - Activating first-party data: onboarding, audience syncs, identifiers, and match rate economics. - Omnichannel orchestration, coordinating digital with CRM and direct channels. - Attribution, test and control design, and incrementality.
Requirements
Requirements
- Working knowledge of consent, identity, and the shift away from third-party identifiers. - DSP or SSP hands-on experience and OpenRTB mechanics. - IAB Tech Lab audience taxonomy and seller-defined audiences. - Data monetization or audience selling. - Data collaboration and privacy-preserving audience matching.
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